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Titleist launches new AIM alignment golf balls that could offer up to 35% more accuracy

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Looking to hole more putts? Aren’t we all is the answer. Well, Titleist has come up with an interesting way to help reduce those three-putts

If you’re still lining up putts with a plain side stamp or scribbling your own line on your golf ball, then Titleist have the upgrade that might just level up your putting.

Lining up putts can be a challenge for even the best of golfers. I for one will take every bit of assistance I can take on the greens.

Therefore, it was interesting to learn that Titleist has expanded its AIM alignment technology beyond the Pro V1 family and into AVX, Tour Soft, Velocity and TruFeel offerings for 2026. In doing so they have brought tour-inspired visuals to more affordable options.

And with testing suggesting it helps to deliver up to 35% greater accuracy, this isn’t just about looks. It could be the simplest way to start holing more putts.

Here’s how a small change to your equipment set-up can help you to become more effective on the greens…

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How it works

The concept is a simple one. Titleist believes clearer visuals leads to a more consistent aim.

The brands has worked with both elite players and everyday golfers, studying how they align putts and what visual cues they trust most.

They found around 65% of Titleist players on tour already use alignment markings of some kind.

The early AIM designs were inspired by the most commonly used alignment aids, which was a long, straight line on down the side of the ball.

Titleist AIM golf balls

Titleist also created a proprietary system to measure how accurately golfers could aim at a target. This system tracked left-to-right alignment and gathered thousands of data points during testing.

The results showed that golfers using AIM designs produced a tighter dispersion pattern compared to those using a standard side stamp.

Titleist AIM Golf Balls: The line-up

Titleist’s AVX, Tour Soft, Velocity and TruFeel models join the much-coveted Pro C1 range that feature their advanced alignment designs.

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AVX AIM 360

Titleist AIM golf balls

The AVX model features a 360-degree alignment design that wraps around the entire circumference of the ball.

The marking gradually softens which is designed to provide a more natural aiming aid for greater accuracy.

Titleist also explains that this is a golf ball best suited to those looking for lower amounts of spin, a more penetrating ball flight and a very soft feel.

Short game control is improved heavily thanks to a softer urethane cover which provides greater stopping power when hitting into greens.

Additionally, long game performance is far from being abandoned. A faster core formulation and a re-engineered high flex casing layer makes sure of that.

Tour Soft AIM Performance

Titleist AIM golf balls

The Tour Soft includes an extended three-line alignment system. This design aims to provide a more defined, clearer and structured visual alignment aid.

As far as on-course performance is concerned, the brand believes it delivers exceptional performance from tee to green.

New for 2026 is a change to the dimple design, as well as a new core dimension and elastomer cover blend.

These additions look to bring about a more consistent flight, a more efficient stopping power and a very soft feel.

The alignment is available in blue and black or red and black.

Velocity AIM Performance

Titleist AIM golf balls

The Velocity features a bold arrow-style alignment design in orange and black. This makes it the most visually distinctive option in the range.

Equally, this is a golf ball built for golfers who priories distance above anything else. Every layer of the golf ball features new advancements that increase distances, lower long game and promote a penetrating ball flight.

TruFeel AIM 360

Titleist AIM golf balls

TruFeel also features a 360-degree alignment design, but with a more defined red arrow pattern.

This is the softest golf ball Titleist produces. It is designed to deliver long distances with a very soft feel and consistent green side spin.

More information: Titleist UK / Titleist US

Don’t forget to check out and like our YouTube channel – YOUR GOLF NCG – where you will find lots of hints, tips and equipment reviews.

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About the author

Max Mcvittie

A bit of a late bloomer to the game of golf, Max fell in love with the sport when he attended Saturday coaching sessions down at his local golf club after being inspired by friends and family members.

Max has remained a member of Eden Golf Club in Carlisle for a number of years now as he looks to get his handicap down into single figures. Most of his golfing career has been spent battling a permanent slice off the tee, which has led to some ugly rounds.

Having studied at the University of Sunderland, Max is starting out his dream career in sports journalism. During his time at university, he picked up valuable work experience at Reach PLC, BBC Radio Cumbria and GiveMeSport, whilst also getting work published in the Teesside Live. He also spent time working at a local weekly newspaper, Eskdale and Liddesdale Advertiser, as a general news reporter partially covering some local sport just north of the border in Langholm.

Max has just started his journey with the NCG working as the assistant equipment editor. He looks forwarded to reviewing the latest golf equipment, taking up an interest in reviews when buying his first golf club, a Cleveland RTX wedge.

With his bag not going under too many changes throughout the last few years, Max carries an M3 driver, Titleist GT3 Fairway Wood, M2 hybrid, a set of M2 irons, Callaway Jaws wedges and a TaylorMade Spider putter. And yes, Max is a bit of a self-proclaimed TaylorMade fan boy.

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