The Titleist AVX golf ball has established itself as a premium golf ball. Previously seen by many as the ideal alternative to the Pro V1 and Pro V1x, but does it still warrant such a comparison?
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Well, Titleist may have given it the best possible chance as for 2026 they have re-engineered the AVX to deliver some top level performance that goes a step further than any other iteration before it.
Here is everything you need to know about the new Titleist 2026 AVX golf balls…
Titleist 2026 AVX Golf Balls: The Technology
Titleist has introduced enhancements to every layer of their golf ball in the search for more performance from tee-to-green.
Including in this is a softer, reformulated urethane cover. This cover is thicker than what previous generations of the Titleist AVX golf balls were fitted with as it is designed to increase short-game spin rates.
Beneath the cover, the AVX features a thinner high flex casting layer. It essentially works to lower the spin rates in longer irons and off the tee.
It does this by working in conjunction with the soft feel cover to increase spin on shorter shots while keeping spin low during higher-speed impacts, like driver shots.
Elsewhere, Titleist has also introduced a new, faster core formulation. Sounds fancy, I know.
But it isn’t as complicated as it may seem. This is has been engineered to balance the changes made to the cover and casting layer by delivering more speed.
From this speed increase, Titleist believe the core of the new AVX will help to provide the long-distance and low long-game spin we have come to expect from this golf ball.
Additionally, the new AVX uses a 346 quadrilateral dipyramid catenary dimple design. This aerodynamic pattern promotes a low, penetrating ball flight off the tee while allowing the ball to achieve a higher peak height on mid-iron shots, improving carry distance and control.
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Titleist AVX Golf Balls: A Closer Look
This is a golf ball that is very much tailored to those looking to increase their carry yardages. Low spin and a penetrating ball flight in the long game help to deliver this.
In fact, in comparison with the Pro V1, the AVX actually has a lower ball flight with lower clubs in hand and an even softer feel.
This makes it a strong option for players who find Pro V1 launches too high or spins too much, particularly off the tee and with long irons.
The Details
Available: 21st January, 2026
RRP: £44.00
Colour: White and high-optic yellow
More information: Titleist UK / Titleist US
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