Golf technology is getting smarter – but is it making us better golfers?

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Help with yardages, club choice and hazards are a glance away now with the breadth of golf devices available to us. But how much do your scores really benefit?

Golfer on their mobile phone | Source: Adobe Stock

Golf technology has advanced rapidly in recent years, with artificial intelligence, connected devices, and increasingly sophisticated performance data becoming bigger parts of the game.

But as manufacturers keep adding new features to their products, do they risk making golf more complicated than it needs to be? Is it time they struck a balance between delivering products that enhance the on-course experience and preserving the game’s sporting merits?

Distances to the front, middle and back of the green from anywhere on the course is available at the click of a button. We can store extraordinary amounts of data for every club we hit to help break down our overall performance like never before.

Golf, on the whole, has embraced technology and always will. Every facet of performance can be tracked and developed by using devices or software of some kind. Technology is used to develop clubs, inform course designs and shape how golfers practise.

Blue Tees Golf co-founder Drew Koehler believes the latest innovations need to remain accessible and simple for golfers to use.

“Some people love the tech and they want every competitive advantage out there,” he told the Your Golf podcast.

“Others just want a point-and-click-and-shoot laser, and it works as a point-and-click-and-shoot laser too. So really, (it’s about) trying to blend that balance for the golfer and meet them where they are.”

Blue Tees Captain Pro Rangefinder | Source: NCG
Blue Tees Captain Pro Rangefinder | Source: NCG

More information doesn’t always translate to better golf

It’s well established that modern golf devices provide a plethora of data. Information such as shot patterns and dispersion is designed to help golfers make more informed decisions and improve their game.

But there comes a point where golfers themselves still have to prove those numbers meaningful and turn them into successful shots.

“At the end of the day, we can be given as much information as humanly possible, but it’s still a man or woman with a golf club in hand trying to hit a little white ball and execute the swing,” he added.

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“Until AI swings for us, I think all that information and inputs are going to be helpful for better course management and better distance recommendations and navigating our way around the course.

“But in the way that we’re using right now, it still comes down to the individual executing the golf shot, and I think that will forever be the battle of golf, and what makes it beautiful is that potential to be great in that moment and flush it, or maybe it’s a little bit of a mishit.

“I think it’s helpful, I think it’s informative, but at the end of the day, it still comes down to you or me hitting our golf shots and hitting it poorly or well.”

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Has golf technology gone too far? Is golf too tech-obsessed? And are most club golfers too reliant on technology and not on improving their game? Let us know in the comments or by getting in touch with us on X!

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About the author

Max Mcvittie

A bit of a late bloomer to the game of golf, Max fell in love with the sport when he attended Saturday coaching sessions down at his local golf club after being inspired by friends and family members.

Max has remained a member of Eden Golf Club in Carlisle for a number of years now as he looks to get his handicap down into single figures. Most of his golfing career has been spent battling a permanent slice off the tee, which has led to some ugly rounds.

Having studied at the University of Sunderland, Max is starting out his dream career in sports journalism. During his time at university, he picked up valuable work experience at Reach PLC, BBC Radio Cumbria and GiveMeSport, whilst also getting work published in the Teesside Live. He also spent time working at a local weekly newspaper, Eskdale and Liddesdale Advertiser, as a general news reporter partially covering some local sport just north of the border in Langholm.

Max has just started his journey with the NCG working as the assistant equipment editor. He looks forwarded to reviewing the latest golf equipment, taking up an interest in reviews when buying his first golf club, a Cleveland RTX wedge.

With his bag not going under too many changes throughout the last few years, Max carries an M3 driver, Titleist GT3 Fairway Wood, M2 hybrid, a set of M2 irons, Callaway Jaws wedges and a TaylorMade Spider putter. And yes, Max is a bit of a self-proclaimed TaylorMade fan boy.

Golf technology is getting smarter - but is it making us better golfers? | National Club Golfer