How driving range technology is bringing a new generation into golf

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Technology powered driving ranges are changing how juniors first experience golf, but is it for the better?

Young junior golfer practicing in a driving range with beautiful sunset light in winter | Source: Adobe

“The off course stuff has got so good it’s kind of, it’s like an alternate sport,” said Your Golf by NCG podcast host Tom Irwin.

Golf has long been challenged with getting more young people into the game, and retaining their interest. That challenge may now be easing and much of the progress is happening away from the fairways.

Across the UK, many golf clubs have modernised their driving ranges to feature Toptracer or TrackMan technology.

Many people believe this simulator technology is becoming a crucial component of getting more juniors into the sport, offering them an alternate experience and one that is potentially more engaging.

Speaking on the Your Golf by NCG podcast, both Irwin and Jack Backhouse believe that technology-driven practice areas are reshaping how young people view the game.

“It’s definitely getting better,” said Backhouse. “The ability to go and learn on a range with technology and there will be some sort of fun game on the Toptracer or the TrackMan that is engaging for kids.

How driving range technology is bringing a new generation into golf

“I used to play four holes (when first starting out as a junior) and walk off thinking it was crap. I’d walk back to the driving range and hit more balls thinking that this wasn’t fun.”

“It’s also really far (the length of the golf course),” Irwin noted. “If you think about how hard it is to get a kid to go on a walk and all of a sudden you want them to walk seven or eight kilometres on a golf course. 

“If you go to driving ranges now, they’re full of kids. There are so many children playing. I think it is becoming more appealing. 

“There’s tons of golf on social media now. Influencers have played a massive part in selling the game to younger people.

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“The driving range experience is night and day. So, TopTracer and TrackMan ranges have got these kinds of ‘Go Fish Games’ or whatever else, it makes a massive difference. Like the gamification of the experience for children is huge.

“The off course stuff has got so good it’s kind of, it’s like an alternate sport.”

There is also an acknowledgement that the rise in the popularity of off-course golf presents its own challenges, particularly in converting those junior golfers into golf club members.

“It does cause a problem that, though, I think later down the line from what I’ve experienced, is kids get stuck on the range,” Backhouse argued.

“It was very difficult to get kids from the range to then become members, because the range is so easy, it’s very much an immediate, gratification sort of thing. You don’t have to walk anywhere. If you had a bad one, you just take another one in and hit try again.

How driving range technology is bringing a new generation into golf

“People who’ve experienced this nice, fun experience on the range, that’s what golf is to them. And then you say, ‘oh, let’s go on the grass’. They go, ‘no, I don’t want to do that’.

“I’m not convinced there’s more juniors members of golf clubs, but I do think there’s a lot more juniors involved in the sport, in the off course sort of fashion.”

Listen to the Your Golf Podcast by NCG

NOW HAVE YOUR SAY

Are you a fan of the Toptracer or TrackMan driving ranges? Have you seen an upturn in junior golfers playing the game since its introduction? Have you used these types of practice facilities to get your kids into golf? Let us now by leaving a comment or a post on X!

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About the author

Max Mcvittie

A bit of a late bloomer to the game of golf, Max fell in love with the sport when he attended Saturday coaching sessions down at his local golf club after being inspired by friends and family members.

Max has remained a member of Eden Golf Club in Carlisle for a number of years now as he looks to get his handicap down into single figures. Most of his golfing career has been spent battling a permanent slice off the tee, which has led to some ugly rounds.

Having studied at the University of Sunderland, Max is starting out his dream career in sports journalism. During his time at university, he picked up valuable work experience at Reach PLC, BBC Radio Cumbria and GiveMeSport, whilst also getting work published in the Teesside Live. He also spent time working at a local weekly newspaper, Eskdale and Liddesdale Advertiser, as a general news reporter partially covering some local sport just north of the border in Langholm.

Max has just started his journey with the NCG working as the assistant equipment editor. He looks forwarded to reviewing the latest golf equipment, taking up an interest in reviews when buying his first golf club, a Cleveland RTX wedge.

With his bag not going under too many changes throughout the last few years, Max carries an M3 driver, Titleist GT3 Fairway Wood, M2 hybrid, a set of M2 irons, Callaway Jaws wedges and a TaylorMade Spider putter. And yes, Max is a bit of a self-proclaimed TaylorMade fan boy.