Could this be the biggest disrupter we have seen in golf equipment for quite some time?
McLaren has announced the creation of their latest venture; McLaren Golf. As part of their introduction to the sport they have also unveiled their debut irons.
There has been rumblings of McLaren entering the golf space for quite some time now. Best known for their dominance in motorsport and cutting-edge automotive engineering, McLaren is now applying that same performance-driven mindset to golf.
Major champion and the number five golfer in the world Justin Rose is one of a number of professional golfers, alongside Michelle Wie West and Ian Poulter, who are investors and ambassadors of the brand.
Quite the show of faith. So, what makes them so appealing to the 2013 US Open champion and co? Find out here…
The technology
Given their background, and after years of development, it’s perhaps no surprise that McLaren has used advanced manufacturing techniques that are more commonly associated with motorsport than golf.
One of these processes is Metal Injection Molding (MIM) which is a feature of both sets of irons. This is a specialist manufacturing process rarely used at scale in golf.

















