Golf clubs have traditionally been dominated by the many of the same brands. TaylorMade, Callaway, Ping and Titleist spring to mind and have been at the forefront of that competing space in golf bags around the world.
But now, a new competitor has established themselves as threat to that monopoly. That brand is Takomo Golf.
If you spend any time watching golf YouTube or scrolling through golf social media, chances are you’ve come across Takomo. They have exploded in popularity over recent years, in part thanks to their modern direct-to-consumer approach and presence within the world of YouTube golf.
But who exactly are they, and why have they grown so quickly?
Who are Takomo?
The company was founded in 2021 by Sebastian Haapahovi under the idea that golf is a game for everyone. And the result is a golf equipment company based in Finland.
They believe that it’s a game that should be accessible for all. Like many golfers, Haapahovi questioned why modern irons could cost well over £1,000.
That frustration became the foundation of the brand.
Above anything, they look to develop premium-performing golf clubs without the inflated retail price golfers are often subjected to when it comes to other brands.
Thus, they undertake a direct-to-consumer approach. That means golfers can buy directly from the brand online rather than through pro shops or large retailers.
Takomo are far from the only golf company using this model. Brands like PXG, Sub 70, Haywood Golf and New Level Golf have all embraced similar strategies.
A key difference between them and Original Equipment Manufacturers is that their online-first approach allows them to keep the costs down for golfers.
Instead the money saved goes on product development. A win-win situation for a golfer’s back pocket and their potential on-course performance.
Why have Takomo grown in popularity so quickly?
Takomo’s growth has also been heavily linked to YouTube golf and creator culture.
Advertisement
Rather than focusing entirely on traditional forms of marketing and sponsorships, the company has partnered with popular online personalities who reach millions of golfers through their digital content.
Among the most notable names linked with the brand are YouTubers Grant Horvat and the Bryan Bros, George and Wesley Bryan. Some have even taken ownership stakes in the company.
Horvat, who has over one and a half million subscribers on YouTube, announced he had taken up ownership in the brand. Not only that but he uses the Takomo irons and wedges during his YouTube videos which garner millions of views.
It’s a strategy that has helped them to connect with a younger generation of golfers.
The Takomo product line-up
Takomo first became known for their irons, and that still remains the heart of the brand.
Whether its maximum forgiveness or the precision elite ball strikers seek, their range covers it all.
More recently, Takomo have expanded beyond irons into wedges, utility irons and woods. The launch of the Ignis D1 driver marked the company’s first major move into metalwoods.
NCG GIVEAWAYS – WIN FREE STUFF
- RELATED: Deals of the week – grab yourself a bargain
- RELATED: Golf gear giveaways – FREE prizes
YOUR GOLF NCG YOUTUBE CHANNEL
Don’t forget to check out and like our YouTube channel – YOUR GOLF NCG – where you will find lots of hints, tips and equipment reviews.
DISCOUNT GOLF BALLS – UP TO 80% OFF
MailOrderGolf are #1 when it comes to lake balls.
Their lake balls are collected directly from divers, then carefully cleaned, sorted, and graded to ensure top quality.
MailOrderGolf aim to provide quality balls at reasonable prices – with savings of up to 80%!
