LIV Golf launch brand new line of Panini trading cards

Bin your Alan Shearer and Teddy Sheringham stickers – your nostalgic sports collectables are about to be blown out of the water.

LIV Golf and the Panini Group have announced a multi-year partnership in which Panini will make its first move in the golf world for trading cards.

The inaugural line of products will feature memorabilia and autographs from LIV players.

Part of this deal is the LIV Golf Panini Instant card program where real-time cards will be released after tournaments to highlight winning moments and memorable shots, as well as LIV Golf team sets.

Fans young and old will be familiar with Panini’s presence in the world of sport and entertainment. It works with the biggest leagues and brands in sports such as the Premier League, FIFA, the NFL, and the NBA, as well as Disney.

It is a company that was established over 60 years ago in Italy and it has become the world leader in producing officially licensed collectables.

From Diego Maradona to Michael Jordan and Stone Cold Steve Austin of World Wrestling Entertainment, Panini has produced items dedicated to history’s most recognisable athletic faces.

“LIV Golf is thrilled to partner with Panini, a global brand committed to connecting with fans around the world through the love of sport,” LIV Golf chief executive Greg Norman said.

“Just as our league continues to innovate and bring professional team golf mainstream, our partnership will introduce new products to the market for millions of passionate fans and collectors to enjoy.

“As a former player, I’m particularly excited for our players and teams as we work with Panini to elevate their platforms in this space.”

Now that Panini trading cards have stepped into golf, trading cards featuring the faces of Jon Rahm, Dustin Johnson, Brooks Koepka, Phil Mickelson and Bryson DeChambeau could be arriving at shops near you.

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(Image: LIV Golf Media)

Matt Chivers

Now on the wrong side of 25, Matt has been playing golf since the age of 13 and was largely inspired to take up the game by countless family members who played golf during his childhood.

Matt is a member at Royal Cinque Ports in Deal playing off a 5 handicap, just a pitching wedge away from his hometown of Dover where he went to school and grew up. He has previously been a member at Etchinghill and Walmer and Kingsdown in Kent.

Having studied history at the University of Liverpool, Matt went on to pass his NCTJ Exams in Manchester a year later to fulfil his lifelong ambition of becoming a journalist. He picked up work experience along the way at places such as the Racing Post, the Independent, Sportsbeat and the Lancashire Evening Post.

Matt joined NCG in February 2023 and is the website’s main source of tour news, features and opinion. He has reported live from events such as The Open, the Ryder Cup and The Players Championship, having also interviewed and spent time with some of the biggest names in the sport.

Consuming tour golf on what is a 24/7 basis, you can come to Matt for informed views on the game and the latest updates on the PGA Tour, DP World Tour, LPGA Tour, Ladies European Tour and LIV Golf.

What’s in Matt’s bag: Cobra LTDx LS driver, Cobra LTDx 3-wood, TaylorMade P7MC irons, Ping Glide 4.0 wedges, Odyssey putter.