Fujikura is taking its mission beyond the professional ranks by backing a grassroots movement that’s reshaping the face of golf.
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The Carlsbad-based company has partnered with UNDERRATED Golf, the purpose-driven tour founded by NBA legend Stephen Curry. They will support its 2025 season across the United States and Europe. Their shared aim is to provide underrepresented and overlooked junior golfers with the same opportunity, access, and resources afforded to some.
Launched in 2022, the UNDERRATED Golf Tour is committed to breaking down the barriers, that prevent many young people from taking up golf. A lot of these barriers are financial, cultural, and geographic. With less than 2% of golfers identifying as Black or LatinX, the initiative is focused on closing the gap and broadening the sport’s appeal.
The 2025 schedule has already taken players to Eisenhower Golf Club in Colorado, French Lick Resort in Indiana, and PGA West in Palm Springs. The final stop of the regular season will see young talent compete at the iconic TPC Sawgrass in Florida. The event will take place from August 4–6. Then the top 24 boys and girls progressing to The Curry Cup at Liberty National Golf Club in New Jersey.
Additionally this initiative also attempts to close the gender gap. They re looking to provide girls and young women with the same opportunities young men are privy to in golf.
Fujikura’s involvement runs deeper than branding. The company is present on site throughout the season, offering professional-grade shaft fittings. These are often only accessible to elite professionals and now can be accessed by the young competitors.
According to Fujikura President and CEO David Schnider, it’s about empowering the next generation, he said: “While Fujikura has built a name for itself helping the game’s top players compete in the game’s biggest events, we pride ourselves on being a brand that is here to help all golfers elevate their game.”
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“It is important for Fujikura to support the UNDERRATED Golf Tour because it is helping shape the future of golf. By amplifying its mission, they are giving players the same access to the best equipment and custom-fitting benefits that are trusted by the top players in the world.
“That kind of exposure can inspire confidence, elevate talent and help drive meaningful growth in diverse, underrepresented communities.”
Golf content creator and Fujikura ambassador Will Lowery, is also on board with UNDERRATED Golf. He has been a vocal supporter of inclusion in the game.
For more information visit Fujikura Golf and Underrated Golf.
