Equipment news, January 2024

Every equipment announcement we covered this month, newest first.

Lee Westwood rallies for roll back: ‘Great drivers have lost their edge’

Not yet tested by NCG
Lee Westwood rallies for roll back: 'Great drivers have lost their edge'

Lee Westwood doesn't just want the golf ball rolled back, but the driver too.

Amid the governing bodies' plans to alter the ball at all levels of the game, the Englishman also holds the driver responsible for the "premium on accuracy" becoming diminished.

The R&A and USGA announced tour pros could see up to 11 yards cut off their tee shots when changes come in 2028, while the recreational game will be minimally affected.

With 44 professional wins to his name, Westwood excelled off the tee when arriving on the scene in the late 1990s as wooden drivers were on their way out.

Manufacturer claims, not tested by NCG: As well as a sustainability standpoint, Westwood says the best drivers of the ball have "lost their edge" during an age where he believes technology has brought players to the same level.

“I think there needs to be a roll back on distance," he told NCG. "I think golf courses – the length of them are getting out of control from a sustainability approach.

"It’s costing more, it’s of detriment to the environment and, like I’ve said on X/Twitter, they’ve gone hand in hand, the driver and the ball.

“One is matched to the other. The driver head has got bigger and easier to hit balls. They’re made for the driver and the driver is then made to suit the golf ball and how quickly that was progressing.

"What you do see now is my generation that used smaller heads and balls that spun a lot swinging very differently from the generation that’s playing now.

“The generation that comes out now, they’re technically different in that they swing to try and launch the driver higher with no spin on it, basically they go 110% at it because the driver heads are bigger and the ball is made to go straighter.

“There’s not that premium on accuracy, whereas my generation, and the generation slightly before me, the likes of Nick Price, Greg Norman and Ian Woosnam and people like that, there was a premium on hitting the driver out of the screws.

“They used to say ‘he’s hit that one out of the screws’, out of that part in the middle of a wooden driver. I didn’t use wood, but I remember using laminate Ping and stuff like that and smaller-headed metal drivers and you’d have to hit out the sweet spot to get the most out of it.

“And then it progressed. The driver head got bigger and all of a sudden, one would go a long way high out of the toe. To me, that was when it started to get out of hand really.

"I think great drivers of the golf ball have lost their edge over the last 20 years – Rory is probably an exception.

"He gets an advantage for how far he hits the ball off the tee, Bryson would be another one, but there are very few great drivers of the golf ball because everyone has been brought up to that level of technology. So, that speciality is gone from the game."

Lee Westwood: Roll back crucial for places like St Andrews

Westwood's former caddie Billy Foster echoed similar thoughts to the former World No.1 when appearing on the NCG Golf Podcast.

Foster went as far as to say the game "has been ruined by distance" and there's no punishment for missing the middle of the club face.

Westwood, set to begin his third season of LIV Golf as co-captain of the Majesticks next month, says golf ball roll back is positive if shotmaking is to return to the fore.

But roll back has been roundly rejected by many players and manufacturers, including Westwood's LIV colleague Bryson DeChambeau who said it was "the most atrocious thing you could do to golf."

Rory McIlroy has been the silent source of support amongst the distance dissent, and Westwood recollected times with Foster when technology would trounce the variables that go into hitting a golf shot.

"I would turn to him (Billy), and I would say which way is the wind from, and he would say ‘Ah there’s no point in worrying about the wind!’" he said.

"The ball just pierces through the wind so well, the dynamics of it are so good.

"If it brings back shotmaking and highlights great drivers of the golf ball, they get the advantage back, great iron players and people start to see shots being shaped in and stuff like, it’ll give the opportunity to play some of the older golf courses again.

“The last thing we want is golf courses like St Andrews and places like that to become obsolete.

"We want to see the great players playing the great traditional golf courses - you’ve only got to look at the Sentry where 29-under won. That’s not fun viewing in my opinion."

NOW READ: Which balls will be legal when roll back arrives?

What do you make of these Lee Westwood golf course concerns? Tell us on X/Twitter!

lee westwood liv
SUTTON COLDFIELD, ENGLAND – MAY 03: Lee Westwood and Amateur Harley Smith
Balls

A match made in heaven! Reliving Tiger Woods’ career with Nike

Not yet tested by NCG
tiger woods nike

Tiger Woods has been with Nike for roughly the same period I've been on Earth.

My grandparents, and some of my colleagues, will tell me that's not a long time.

But it is, and since 1996, Woods and Nike have become one of the most famous athlete-brand establishments in all of sports, along with NBA icon Michael Jordan.

On January 8, Woods and Nike both officially announced the split with social media posts that could bring a tear to your eye.

So, what have been the highlights of the flourishing Woods-Nike partnership, and which players have joined him along the way?

How has the story blossomed since Woods turned professional in 1996?

Manufacturer claims, not tested by NCG: Tiger Woods Nike timeline

1996

Woods signed with Nike for the first time in 1996 for five years in a deal reportedly worth $40 million.

Just months after signing with the Swoosh, the young American won the Las Vegas Invitational and the Walt Disney World Golf Classic on the PGA Tour.

This coincided with the famous 'Hello World' television advert which has forever been remembered by golf fans.

These were the words Woods uttered in his first press conference.

1997

A 21-year-old Woods blew the field away at Augusta National in 1997 to win the Masters by 12 shots.

His winning shirt went on to be mass-produced, and suddenly Woods' relationship with Nike was becoming a match made in heaven.

1999

Two years after winning his first major, Woods took part in another popular commercial that shows him doing keep-ups with a golf club.

The "hackey-sacking" video was allegedly not planned as the director spotted Woods juggling the golf ball off camera, so the focus turned to this and that is how the advert was born.

2000

At the turn of the millennium, Woods cut ties with the Titleist golf ball and switched to Nike, namely the solid-core Tour Accuracy golf ball.

After this switch, Woods won the next four major championships and set upon the path to greatness.

2001

Woods agreed on a monumental new deal with Nike in 2001 which was worth a reported figure of $100 million.

Nike created a new golf ball named after the new sprightly superstar called the Tour Accuracy TW which began to be sold in golf shops.

2002

Nike manufactured clubs and made them available for retail for the first time in 2002. Woods put a new driver and a set of irons and wedges into play.

2005

Woods gave Nike one of its greatest moments at the 2005 Masters.

He struck golf's greatest chip which trickled down to the hole on the par-3 16th at Augusta National, taking a couple of seconds for the Nike Swoosh to disappear into the cup.

This was also the same year Nike signed Michelle Wie West as a 16-year-old.

2006

2006 was the year of Woods' second renewal with Nike, 10 years after beginning his association with the brand.

2008

Woods won the US Open at Torrey Pines in a playoff against Rocco Mediate in 2008, dramatically securing his 14th major title.

This was the same year Nike released the Tiger Woods Platinum apparel collection.

2013

Rory McIlroy signed a mammoth decade-long deal with Nike in 2013 worth $200 million.

Woods also extended his deal as well, and the pair took part in a very fun advert many will remember for its catchphrase 'No Cup is Safe'.

In June, Woods' agent Mark Steinberg said he was confident Woods would be with Nike for the rest of his career.

2016

Although Nike shut down its golf equipment rollout in 2016, Woods continued the partnership which was now 20 years old.

2022

Quite surprisingly, Woods wore a pair of FootJoy golf shoes at the 2022 Masters, instead of his usual selection of Nikes. Nike addressed this at the time:

"Like golf fans around the world, we are delighted to see Tiger back on the course. He is an incredible athlete, and it is phenomenal to see him returning to the game at this level.

"His story continues to transcend sport and inspire us all. As he continues his return, we will work with him to meet his new needs."

Wood also addressed the subject during the week at Augusta:

"Nike's been fantastic over the years of providing me with equipment and work, and we have worked, we've been working on trying to find something to allow me to do this and swing again.

"We're still going to continue doing it, and hopefully, we'll have something soon."

NOW READ: Why Tiger Woods comebacks still matter…

NOW READ: What driver does Tiger Woods use?

Which was your favourite Tiger Woods Nike commercial? Tell us on Twitter/X!

tiger woods scheduke