For years, golf equipment has followed a familiar path. Drivers have become more forgiving, irons promise greater consistency and putters boast ever-higher MOI figures to help golfers keep the face square through impact.
But has the pursuit of forgiveness gone too far?
Dan Landman, founder of Spoiler Putters, believes the focus of golf brands should lay elsewhere. He notes golfers may have become conditioned to expect equipment to compensate for poor technique rather than helping them improve it.
Speaking on the NCG Your Golf podcast, Landman argued that many golf club brands and manufacturers are focusing extensively on technology as a way to help improve a golfer’s game, rather than promoting lasting change from a technical standpoint.
“I think that most big golf brands want to sell clubs,” he said. “I mean, we do too. Everyone wants to, but that’s their main goal. Sell as many clubs as you can versus actually help golfers get better, and most of the time we’re trying to build more MOI, more forgiveness.
“All these marketing buzzwords to try and basically make you become a robot and hope that the club does all the work for you.”
