TaylorMade have launched a black version of their popular R1 driver.
The brand say they are listening to feedback from their customers and didn’t want those put off by white crowns to miss out on their top-end technology.
CEO Mark King said: For three years we have only made white drivers and have heard from a number of golfers who just prefer the look of black.
Our commitment has always been to provide golfers with the best performing golf equipment. The R1 Black gives players who prefer that colour access to our industry leading technology.
The R1 Black driver will debut on the PGA Tour next week in Memphis.
Members of our Tour staff now have two colour options, added King.
We will see a number of them opt for R1 Black, while others will stay in the white version to take advantage of the white/black contrast and alignment benefits.
- The official release date is July 1. Expect to pay £349 (£399 for the TP version).
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