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ECCO GOLF Take Casual Golf Style To a New Level With “Not My Day” Collection

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ECCO GOLF’s latest capsule brings streetwear to the fairways with retro flair and relaxed vibes

ECCO GOLF is flipping the script on traditional golf fashion with the launch of its limited-edition “Not My Day” Collection. The collections offers a playful, street-inspired capsule that celebrates the everyday golfer whose focus is on playing in style rather than worrying about their scorecard.

The collection, which dropped on June 17, brings ECCO’s hallmark craftsmanship together with a design that is rooted in casual confidence and retro attitude. Built for both men and women, the two-shoe lineup reimagines on-course footwear with subtle storytelling, premium materials, and a nod to off-days on the scorecard.

Leading the line-up is the ECCO GOLF STREET 720 High-top, which pairs streetwear aesthetics with performance-ready build. With its high-top silhouette and a discreet “not my day” embroidery tucked under the strap, this shoe sums up a day to forget, but in style.

Joining it is the ECCO GOLF S-CASUAL, a model that blends Ivy League polish with modern versatility. Featuring a clean preppy profile and a removable retro kiltie, this shoe moves seamlessly from course to clubhouse. It also perfectly embraces the collection’s laid-back spirit.

Timo Vollrath, Head of Global Marketing at ECCO GOLF, spoke about the collection saying, “We wanted to create something that reflects a different side of the game we all love.

“The Not My Day Collection is about enjoying golf and looking good, no matter your score. Ultimately, it’s a fun, fashion-forward statement that still offers the comfort and performance ECCO GOLF shoes are known for.”

The ECCO GOLF Not My Day Collection is available now in select retailers and online at ecco.com, with styles for both men and women.

Have you ever wore ECCO golf shoes before? Let us know on X!

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About the author

Max Mcvittie

A bit of a late bloomer to the game of golf, Max fell in love with the sport when he attended Saturday coaching sessions down at his local golf club after being inspired by friends and family members.

Max has remained a member of Eden Golf Club in Carlisle for a number of years now as he looks to get his handicap down into single figures. Most of his golfing career has been spent battling a permanent slice off the tee, which has led to some ugly rounds.

Having studied at the University of Sunderland, Max is starting out his dream career in sports journalism. During his time at university, he picked up valuable work experience at Reach PLC, BBC Radio Cumbria and GiveMeSport, whilst also getting work published in the Teesside Live. He also spent time working at a local weekly newspaper, Eskdale and Liddesdale Advertiser, as a general news reporter partially covering some local sport just north of the border in Langholm.

Max has just started his journey with the NCG working as the assistant equipment editor. He looks forwarded to reviewing the latest golf equipment, taking up an interest in reviews when buying his first golf club, a Cleveland RTX wedge.

With his bag not going under too many changes throughout the last few years, Max carries an M3 driver, Titleist GT3 Fairway Wood, M2 hybrid, a set of M2 irons, Callaway Jaws wedges and a TaylorMade Spider putter. And yes, Max is a bit of a self-proclaimed TaylorMade fan boy.

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