Last month Abraham Ancer was going head to head with Tiger Woods, now he's starting his own tequila brand – and he wants to remove the drink's stigma
Less than a month ago Abraham Ancer was high-fiving his way around Royal Melbourne at the Presidents Cup, last week he received an invite to his first Masters, and now he’s provided the answer to one of the game’s biggest questions – how to avoid a hangover for golf in the morning?
The Mexican is launching a new tequila company, Flecha Azul, with a friend and, while we might all associate tequila with a shambolic end to an evening, Ancer is selling the dream.
“We’re both Mexican. Both love tequila. We just said, you know what, let’s give it a whirl,” the 28-year-old explained. “It’s been in the works for over a year, and we’re really excited. We’ve been nonstop working on it, so really happy with all the profiles of our tequila and everything. It should be in Texas here in about a month.
“I really wanted to put my name on something that I’m really passionate about, something I will enjoy, and actually something that I drink. I don’t really drink anything else.”
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And while tequila might represent the beginning of the end for most evenings, Ancer revealed that we’ve been doing it all wrong all these years.
“Everybody who knows me knows that if I’m going to drink I’m going to drink tequila on the rocks and that’s it. We have five different tequilas and Cristalino is the one I’m really passionate about. It’s just so smooth.
“[We’re trying to] remove the stigma of people having tequila when they’re in college and they’re already kind of drunk, and then they have tequila shots that are pretty bad and then you mix it and end up throwing up. You wake up with the worst hangover. We’re trying to get the culture to really understand how tequila works and good it can be if you just had it on the rocks and don’t mix it with anything.”
And it won’t even get in the way of our golf…
“I can throw down, for my size, some tequila and the next day, 7:00 in the morning, I’m hitting balls and I’m completely fine, which is amazing. If you mix it with some sugar, or other drinks, yeah, you’re going to be messed up.”
Which drink would you like to see golfers launch? Maybe a nice pale ale from Shubhankar Sharma? Tweet us your suggestions.