Another year has begun which means there’s an absolute shed load of new golf equipment coming your way.
This is good news for me. It keeps me busy at a time of the year where golf courses are pretty much no-go areas. I don’t like getting new shoes muddy.
But it’s obviously good news for you too if you’re in the market for some new clubs, clothes or shoes.
It is worth pointing out that you don’t HAVE to go out and buy all the latest gear.
If you bought a TaylorMade M2 driver last year it hasn’t suddenly become obsolete because there are new M3 and M4 drivers out.
Please relax, there’s no need to get worked up. Understand that golf companies make money by creating a buzz around their brands through product launches.
Nobody expects YOU to buy a new driver every year.
But if you want to go and buy the latest driver with the cool new technology, that’s absolutely fine too.
The Rickie Fowler untucked shirt look

Let’s lighten the mood with a little trip to Hawaii where Rickie Fowler has been sporting Puma’s new Aloha collection.
He looks like he’s on his holidays doesn’t he? And what’s wrong with that? He’s a young man playing golf in Hawaii and getting paid loads of money. He’s living the dream.
And I think he looks great. It’s another step in the right reaction to help attract more youngsters to the game.

Puma say the collection is inspired by Rickie’s deep respect for his Japanese heritage with a fresh take on classic Hawaiian style.




















