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Travis Scott x Air Jordan 1 Low golf shoes – what are they and what is all the fuss about? Paul Miller attempts to explain all…
Travis Scott, a multi-faceted artist known for his chart-topping music and streetwear fashion, has made a significant impact on pop culture. Born Jacques Webster II, Travis Scott has risen to global stardom through his unique sound, high-energy performances, and bold style statements. His influence extends beyond music, with successful ventures in fashion and collaborations with major brands like Nike.
In 2023, Scott took the surprising yet innovative step by launching his new line of golf shoes, the Travis Scott x Air Jordan 1 Low, blending his streetwear look with golfing attire.
A sport often seen as reserved for the elite, golf has been undergoing a transformation, becoming more inclusive and fashionable. Who would have thought years ago we would be seeing hoodies on the golf course?
Scott’s collaboration with Nike aims to further this evolution, offering golf shoes that are not only performance-oriented but also reflective of his edgy, urban style.
You could easily write a PhD on the history and influence of the Air Jordan 1 shoe.
In simple terms, the Air Jordan 1 is where it all began for Michael Jordan as it was the shoe he wore in his rookie basketball season.
The rest, as they say, is history and just like Michael Jordan himself the Air Jordan 1 look has retained an iconic status and value.
Fast forward to 2023 and throw in an a golfing International rapper and you end up with an interesting venn diagram for the target market for any resulting collaborations! In this case the Travis Scott x Air Jordan 1 Low golf shoe.
The Travis Scott x Air Jordan 1 Low golf shoe is a stylish and innovative piece of athletic footwear that combines the iconic design elements of the classic Air Jordan 1 Low with requirements whilst playing golf – like grip and stability.
The reverse Nike Swoosh logo and premium materials, combined with enhanced grip and waterproofing, results in an eye catching golf shoe in ‘neutral olive’.
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In terms of the venn diagram, the Travis Scott x Air Jordan 1 Low golf shoe could be seen as targeting the younger golfers who appreciate the fusion of traditional sportswear with contemporary streetwear looks.
It also appeals to Travis Scott fans and sneaker enthusiasts looking for unique, limited-edition collaborations that stand out on and off the golf course.
The result of this shoe being limited edition has meant that the price is somewhat eye watering.
In the UK retailers such as Kick Game have them priced at £1400 whilst others like Kershkicks are sold out.
In the US the story is very much the same with resale platforms like StockX having them listed at around the $1000 mark.
In short, these shoes are not in easy reach for the majority of golfers.
For the elite golfers, players like Tony Finau have been seen on social media platforms unboxing them but no player as of yet has been seen on the fairways and greens in the neutral olive design during tournament play. If you do spot them out on tour please do let Paul Miller know at p.miller@nationalclubgolfer.com.
Nevertheless, the Air Jordan 1 look can be seen amongst a number of tour players and at prices comparable to other golf shoe brands.
Tony Finau signed with Nike in 2016 and opts to wear the more casual looking Nike shoes. See pics and price options below
Just Rose is another top profile golfer opting for the Air Jordan 1 style on his feet. A shoe that so nearly took Justin to Clarey Jug glory at Royal Troon.
Nike Air Jordan 1 style golf shoes have also appeared on the LIV Tour courtesy of Phil Mickelson.
Nike also kits out a number of other high profile golfers. The 1s that spring to mind are Scottie Scheffler, Rory McIlroy, Brooks Koepka and Nelly Korda. See below the models they wear and purchasing options available.
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Scottie is known for his fancy footwork whilst hitting the golf club. As such, the TV replays often focus on his feet and his Nike Air Zoom Tiger Woods ’20s.
Rory McIlroy has a long-standing association with Nike, having signed a lucrative endorsement deal with the brand in 2013.
Since then, he has consistently worn Nike golf shoes, which have become a staple of his on-course attire.
His choice of model is the Nike Air Zoom Victory Tour 3.
Like Rory McIlroy and Tony Finau, Brooks Koepka has a long-standing association with Nike, signing the same year as Tony Finau, in 2016.
Most recently he has been wearing the Nike Air Zoom Infinity Tour NEXT% 2 models.
Whilst at the PGA and Open Championship he was been seen in limited edition models – see below from the PGA.
Nike golf shoes are not just seen on the top male golfers – they are also the shoe of choice for Nelly Korda.
It is true that she has been seen in the Air Jordan 1 Low style but is more often seen in the Nike Free Golf NN style.
With their unique blend of style and performance, the Travis Scott Air Jordan 1 Low golf shoes will no doubt be getting attention as they stride along the fairways and greens.
Keep an eye on popular Nike PGA Tour players and rising stars who are known for their bold fashion choices, as they are likely to showcase these iconic Nike looks.
Whether you’re a fan of Travis Scott or simply appreciate a stylish pair of golf shoes, the influence of this collaboration promises to redefine the look of footwear in golf.
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Get ready for a year where fashion meets fairways!
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