Alex Noren claimed his second British Masters victory after pipping Nicolai Hojgaard to the title. The Swede first won the title in 2016 and a final round of 67 was enough to hold off the young Norwegian to claim a one shot victory.
This was Noren’s 11th win on the European Tour and the 12th of his professional career. It was also his first win since 2018, where he won the French Open at Le Golf National, also by one shot. The 43-year-old is very much a seasoned professional now and has had a glittering career which includes a Ryder Cup appearance for Team Europe in 2018. He helped his side defeat the USA in Paris, 17 1/2 to 10 1/2.
Noren is a Callaway staffer, with his full bag consisting of the brand. He has played with Callaway clubs for a number of years now, but has made a few changes for the 2025 season. Let’s take a closer look at the clubs Noren used on his way to victory at The Belfry…
A look inside Alex Noren’s bag
On his way to victory at the British Masters Noren chose to keep the Callaway Paradym Ai Smoke Max D driver in his bag rather than swap it out for the newer Callaway Elyte range. He has his driver set at 9° of loft, which is fairly standard for most tour players.
To complete the top end of his bag, the Swede plays two fairway woods. He uses a Callaway Paradym Ai Smoke TD 3-wood and a Callaway Prototype 5-wood. Noren opts to play fairway woods over longer irons or even a mini driver, which have become increasingly popular.
His irons consist of a full set ion Callaway Apex TCB 24. From a 4-iron to a pitching wedge, Noren uses the same type of Callaway irons which sways from the norm of tour players using split sets.
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New for 2025 are the Callaway Opus SP wedges, which Noren has put straight into his bag. He carries four versions of these wedges, a 46°, 50°, 56° and 60°.
His putter of choice is an Odyssey O-Works 1W and 11-time European Tour winner opts for the Callaway Chrome Tour golf ball.
ALSO: Who is Alex Noren?
Alex Noren WITB 2025
Driver: Callaway Paradym Ai Smoke Max D (9°, Graphite Design Tour AD VF 6-X)
3 wood: Callaway Paradym Ai Smoke TD (15°, Mitsubishi Chemical Diamana BB 83-TX)
5-wood: Callaway Prototype (Project X HZRDUS Black 90)
Irons: Callaway Apex TCB 24 (4i-PW, True Temper Dynamic Golf X100)
Wedges: Callaway Opus SP (46°, 50°, 56° and 60°, True Temper Dynamic Gold S400)
Putter: Odyssey O-Works 1W
Grips: Golf Pride Tour Velvet
Ball: Callaway Chrome Tour
- RELATED: Best Callaway Drivers 2025
- RELATED: Best Callaway Irons 2025: Fast and Forgiving
- RELATED: Best Callaway Golf Balls 2025: Find the perfect ball for any handicap and swing speed!
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