Adidas Golf, have announced today that their boost cushioning technology is now available in golf footwear for the first time, available in the all-new adipower boost for both men and women.
Boost technology is designed to deliver maximum energy return, responsiveness and unparalleled comfort.
Adidas’ innovative boost foam cushioning is comprised of thousands of TPU capsules fused together by way of a proprietary high pressure steam molding process.
While traditional EVA foam hardens and softens dramatically when temperatures fluctuate, boost foam retains consistent cushioning and is incredibly responsive in both hot and cold conditions.
Combined with a lace-in saddle, fitsleeve tongue wrapping, external heel counter and a fitfoam PU sockliner, adipower boost delivers a more precise, comfortable fit for all golfers.
Adidas have taken everything they’ve learned from boost technology’s success in running, basketball and baseball, designers claim to have created the most comfortable footwear in adidas Golf history.
I wanted to keep them the moment I saw them. They feel good, and look good, too.
Adidas Golf brand ambassador and #8 in the current Official World Golf Ranking said: “When I first put them on, I immediately noticed how comfortable they were.
“I didn’t want to take them off.
“During the swing, the energy return is noticeable – as if you can feel the technology in action. I wanted to keep them the moment I saw them. They feel good, and look good, too.”
The women’s adipower boost features many of the same design properties and technologies as the men’s model, including boost midsole foam in the heel for endless energy return and a lace in saddle.
Also similar to the men’s model, the external heel counter adds even more lateral stability and support of the foot and gripmore technology is placed in the same location on the outsole for instantly recognisable traction.
The Men’s adipower boost will be available in five colourways: white/core black/bahia blue, core black/neo iron metallic, dark silver metallic/white/night flash, white/silver metallic, white & night flash/silver metallic/solar yellow.
The women’s adipower boost will be offered in two colourways: white/silver metallic/flash purple & clear grey/white/flash red
Available: 27th February 2015
SRP: £129.99
The adipower boost Boa will be available which features next-generation Boa Closure System with an incremental pull & push structure conveniently located on top centre tongue ideally connected to cuff belts for easier, more customisable, and micro adjustability.
SRP: £149.99.
