While golf is not as popular and marketable as football, it’s still a major sport in the USA and the UK. Powered by the global popularity by stars such as Tiger Woods, golf tournaments are often sponsored by major brands. In the past, companies such as Bridgestone, Nike, and Titleist have all sponsored the Majors, with many other popular brands in the mix today.
Rolex is one, and it’s a perfect example that golf is a marketable sport with a lot of money involved. With the global rise in betting in sport, many of the worlds betting operators and online casino providers are keen to be official PGA tour partners with such a prestigious sport, but until that happens, we present to you the biggest sponsors in golf.
The world’s leading watch brand has been a huge golf sponsor over the years. That goes for both the ATP Tour and golf legends such as Phil Mickelson. Mickelson is earning roughly just under $40 million in sponsorships per year from brands such as Rolex, which shows that the sport is profitable and lucrative for such investors.
Under Armour is mostly known as the brand that sponsors NBA’s Stephen Curry. However, they’ve been following golf too, sponsoring tournaments and players such as Jordan Spieth. While Spieth hasn’t had the best few years, he’s still bagged millions in sponsorships from Coca Cola, AT&T, and of course, Under Armour.
The sports equipment brand is known for its quality shoes and others and Spieth proudly displays them on the ATP tour.
Nike is one of the world’s leading sports brands, if not the biggest. It has sponsored all kinds of sports tournaments, including football, basketball, and golf. Nike is a major sponsor of many ATP tournaments and has a long list of golfers that it sponsors, Tiger Woods being the biggest name on it.
Other Nike golfers include Rory McIlroy, Jason Day, Paul Casey, Thomas Pieters, and Tommy Fleetwood.
Callaway is one of the oldest golf sponsors. For those unaware, the company produces golf clubs, balls, customers, and fittings, as well as all kinds of gear. Over the years, the brand has signed several golf players, including Phil Mickelson, Patrick Reed, Chris Kirk, and Gary Woodland.
The brand has enjoyed a renaissance in the past few years after falling off the wagon, coming into the limelight thanks to the successes of its golfers.
Just like Callaway, TaylorMade creates a lot of golf products. It’s been called the #1 driver in golf, with custom club fittings tailored to each player. TaylorMade has sponsored several golf tournaments over the years and is used by some of the greatest players on tour.
Its clubs are used by Tiger Woods, Dustin Johnson, Rickie Fowler, Rory McIlroy, Sergio Garcia, and Maria Fassi among others. It’s one of those everlasting golf brands that will always be present on the tour no matter what.