Back at Centurion to defend her Aramco Team Series London title, Law also said golf needed to do more to catch up with the likes of football and cricket
Bronte Law believes women’s golf “has a long way to go” as it looks to grab onto the coattails of a surge in popularity in other sports.
Speaking at Centurion as she defends her Aramco Team Series London title, Law said TV in the UK wasn’t “doing enough” to showcase the top-level women’s golf being played around the world.
And she added that the men’s game also had a role to play in promoting and supporting the Ladies European Tour and LPGA Tour.
Asked whether golf was progressing in the same way as football and cricket – which have both seen bigger crowds, television and media coverage in the last couple of years – Law said that golf had been one of the largest growing sports during the Covid pandemic.
She said it was “really important” the sport understood there were a lot more people interested in following the game.
“I personally don’t think that TV is doing enough in our country to actually showcase the top-level women’s golf that’s going on around the world,” Law explained.
“I’ve heard from multiple people that they find it very difficult to watch the LPGA and the LET and actually follow [it].
“It’s all very well us trying to promote the game but we need a bit of a helping hand and other people need to step up to the plate in that situation.
“I would really like to see that because I’ve been following a lot more women’s sports and trying to support them as much as possible with the hope that we’ll feel the positive effects of that.
“The more we can do with other women’s sports to elevate each other’s sports the better. But I think we have a long way to go, to be honest.
“I think other women’s sports have been having their hand held a little bit more in the last couple of years, with the men’s respective sport on the other side and promoting them, and I don’t feel as much that we’re having that from the men’s side to be perfectly honest.”
“I think that the men also have a role to promote and support us when we do something good and it still doesn’t feel that we have that,” Law added.
“We’re constantly being compared to them when we’re never going to be able to hit the ball as far. I don’t see why this is still an argument.
“But I hope that can change and I hope they can see that we can put on entertainment. Ultimately, we can only do what we’re doing. There’s not really much more we can do. But I would like to see it grow.”
What do you think? Do UK companies have a responsibility to show more women’s golf TV coverage? Does the men’s game need to play its part? Let me know with a tweet.