What's new? How much does it cost? And how does it perform? Tom Irwin brings you the low down on the new Titleist AVX golf ball

According to Titleist their AVX golf ball delivers low flight, low iron spin for longer distance, incredibly soft feel and excellent greenside spin and control.

So how does the Titleist AVX perform? Find out in our 2023 Titleist AVX golf ball review.

Titleist AVX golf ball review: NCG Summary

titleist avx golf ball review
4.5 star review

Maybe I am a traditionalist but there is something very comforting about looking at a Titleist, as a life long gamer of Pro V1, to my eye the very familiar branding on the AVX just looks like a golf ball should

If I am being honest I was annoyed that I was given AVX and not Pro V1 to test but bitter thoughts soon left me as I hit chips and putts with an incredibly buttery feel off the blade.

A blind putting test v the Pro V1s had been unable to tell the difference or preferring the AVX and my snobbishness had entirely left me.

As you will see in the review below the dispersion and distance on longer shots and my experiences on course only compounded by view that the AVX could go in my bag


  • Incredible feel on putts and chips
  • Long and tight dispersion with irons
  • Feels like a premium ball to pitch with


  • Struggling for any!

Titleist AVX Golf Ball

Now: £34

Check out the best deals on the Titleist AVX golf ball

First Impressions

I have never considered playing a Titleist that is not a Pro V1, the AVX may have changed all that. First of all it looks like a Pro V1, this might sound like a stupid thing to say, but I want my mind free of independent thought when chipping and putting so looking at a ball that my mind has processed 1000s of times before is comforting. There is no new branding to consider, it is not strikingly white like some brands. So I like this familiarity.

titleist avx golf

NCG Review

The Titleist AVX golf ball is fractionally cheaper than the Pro V1 and to my inner snob therefore fractionally worse. I had read the blurb about it being long and low spinning, so when I set out to hit chips and putts I was expecting a relatively harsh feel off the clubface, similar to the old NXT.

To say I was pleasantly surprised is an understatement. I hit lots of chips both with a lofted wedge and some bump and runs. I use bladed irons and Cleveland RTX 4 wedges, I am looking for something really responsive in my short shots. The feel, even at low club head speeds with the AVX, is sublime, and I was able to get it spinning just as I would expect from my Pro V1. This was a genuine surprise. This feeling passed over into the putts I hit from both long and short range, there is no ‘clunk’ whatsoever to the strike.

wedge data

Similarly, I loved pitching with these balls. As you can see my speeds are relatively consistent and my strike is pretty reasonable. I always seem to come out on the lower end of optimal spin so I would not be put off by these relatively low spin numbers. What I want to report is a very consistent reaction on the green, no jump on the strikes and a ball that felt pure on good strikes, even at these very low club head speeds.

iron data

I thought these 7 iron numbers were exceptional. The spin numbers are optimal, and the AVX was one of the longest balls I tested. So that is very much backing up the Titleist claims. The front-to-back dispersion was incredibly good. My full-out shots alls travelling within 5 yards and backing off did indeed take yardage off. This is another big win for the AVX.

driver data

I did not have my best driving day on ball test day. I need a new driver shaft as my current driver is too heavy. So I would not read too much into these numbers. A few days later, I played 18 holes using the AVX and a new driver with a lighter shaft, and the flight off my driver was exceptional. On a windy day, I was getting a very stable, low, low spinning ball flight and to my eye was further up the hole on many occasions than I would expect. Accepting that much of this differential is player led the AVX is certainly not hurting me.

Perhaps the most compelling comment I can make is that I will game this ball this season and will be interested to see what happens when the ground gets firmer as we head into summer.  

Titleist AVX golf ball review: The Details

Available: Now

RRP: £49.99

Titleist AVX Golf Ball

Now: £34

Check out the best deals on the Titleist AVX golf ball

How do we test golf balls?

At National Club Golfer, we are passionate about producing accurate and thorough reviews and make sure our testing process is rigorous so we get a good understanding of how each club performs.

We headed to Woodhall Spa Golf Club to allow us to collect launch monitor data with our in-house TrackMan and Flightscope. We tested each golf ball on the putting surface and around the greens before collecting data on 50-yard pitch shots, with a 7-iron and with a driver.

What to consider when buying a new golf ball?


Golf ball feel is a personal preference. Different balls on the market will feel softer or firmer depending on their compression and structure. It is crucial to test balls when putting, chipping and hitting long game shots to check you like the performance across all areas.


How far you want to hit the golf ball is a crucial consideration when picking a brand and model. Getting the right compression relative to your swing speed and strike will help you get the maximum distance out of a golf ball. You also need to consider if getting maximum distance is important to you or if you would rather give up some yardage to gain in other areas.


Generally, lower handicappers are looking for a ball that spins more so they can get more control around the greens. In this case, getting a ball with a urethane cover is really important as it will give you the most spin and control.


Not everyone wants to spend £50 a dozen on golf balls. When picking the right golf ball for you, you should consider how much you want to spend relative to what performance you want.

You’ve probably spent a small fortune to get the set up that’s right for your game, so don’t forget to get specialist insurance from Golf Care to protect your clubs from theft, loss, and accidental damage. Plus, they even cover GPS watches, trolleys, and other golf equipment. With 30% off annual insurance starting from just £26.59, and a free golf gift bundle worth up to £365 including 12 free Srixon balls, it’s a no brainer. CLICK HERE TO SIGN UP.

Tom Irwin

Tom is a lifetime golfer, now over 30 years playing the game. 2023 marks 10 years in golf publishing and he is still holding down a + handicap at Alwoodley in Leeds. He has played over 600 golf courses, and has been a member of at least four including his first love Louth, in Lincolnshire. Tom likes unbranded clothing, natural fibres, and pencil bags. Seacroft in Lincolnshire is where it starts and ends.

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