We got a first look at the Titleist 718 AP3 irons at the 718 launch at Archerfield Links.
This was arguably the most exciting product from the launch as it was something we hadn’t seen before.
So where does the AP3 sit within the 718 family? Which players will it appeal to? And what’s the technology behind it?
Titleist 718 AP3 irons – First impressions

Another stunning looking iron and straight away you can see that it’s sleeker than the AP1 but it’s not forged like the AP2.
I already knew that Ian Poulter had been using the AP2 with AP3 in the longer irons and other players such as Joost Luiten have a full set.
So it was clear to me ahead of the launch that they were going to sit between AP1 and AP3.

It’s a tad confusing because the line-up goes 1, 3, 2 in terms of the playability and forgiveness levels.
Titleist say it takes the best elements from each. It’s more forgiving that the AP2 but a bit sleeker and with less offset than the AP1.
In my opinion the gap between AP1 and AP2 was quite large so it does make sense to try and plug that gap.
It throws up more opportunity to blend the 718 irons together – whether than be using two or all three to make up a set.
[skylab_video id=”126583″]718 AP3 YouTube[/skylab_video]
Apparently 75 percent of tour players have a split set in their bag. I believe that number is a lot smaller for club golfers as we’re more in the mindset of just having the one model.
Anyway, if you’ve always found the AP1 a bit chunky and the AP2 a bit intimidating, AP3 is going to be right up your street.
Titleist 718 AP3 irons – The technology

Titleist call this a ‘players distance iron’. It features a hollow blade construction combined with a thin, unsupported face insert.
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