The battle of the ball! Will the Amazon Basics Core Soft golf ball be able to challenge Kirkland and Vice? Available NOW! - National Club Golfer | National Club Golfer

published: Oct 24, 2025

The battle of the ball! Will the Amazon Basics Core Soft golf ball be able to challenge Kirkland and Vice? Available NOW!

Paul Miller

Amazon is entering the budget golf ball market with the Amazon Basics Core Soft golf ball. At £18/$15 per dozen it is an attractive offering!

It is 1994, Jeff Bezos is about to launch Amazon, you are sat having a coffee with him discussing his plans for the soon to be online book store and he says – By 2025 we want to be supplying, direct to golfers, an Amazon golf ball that can be delivered next day at a click of a button.

Well, fast forward 30 years and this is exactly what Amazon are doing – the Amazon Basics Core Soft golf ball is now available in the UK and US.

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The fact that Jeff Bezos redirects the URL www.relentless.com (one of the original names he considered for the company) to Amazon, would probably suggest that golf balls were not out of the question! Afterall, Amazon is now commonly referred to as “The Everything Store”.

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For now, let’s take a look at what the Amazon Basics Core Soft golf ball promises to deliver once unpacked out the box.

Distance

These are low compression golf balls aimed at delivering greater distance and straighter flight path. Distance seems to get the attention of most golfers and will be interesting to see if the Amazon Basics Core Soft golf ball make it into the best golf balls for distance buyer’s guide. Whether it provides a soft feel for a distance golf ball only testing will tell – watch this space and bookmark the NCG YouTube channel – Your Golf NCG – as this testing will be undertaken soon.

Control

A common theme for the budget/distance golf balls is that where they excel with distance they have to compromise when it comes to feel and control around the green and off the putter face. Amazon are claiming this golf ball will provide improved short game control and putting accuracy – if this is the case then it will truly move beyond a distance/beginner’s golf ball.

Alignment Aid

This is nothing new on golf balls – in fact in time it might be seen to be standard – but is a nice touch for a budget golf ball as not all brands provide this across the whole range.

Durable Cover

Once again, this is what you would expect for a golf ball in this category due to it probably experiencing the clattering into trees, water and bunkers more often! In terms of visibility there is also a yellow version of the golf ball available.

A ball for a wide range of handicaps

This is a bold claim but if Amazon achieve this then it will be seen as a rival for balls like the Callaway Supersoft, Titleist Trufeel , Srixon Soft feel and the Bridgestone E6.