Pitch and Trackman join forces to fuel expansion and diversity in golf
By Matt Chivers
Pitch has begun a strategic partnership with Trackman to increase the growth and diversity of the indoor golf experience…
Pitch Golf Partners has announced a strategic partnership with Trackman.
The partnership will see Trackman units deployed across current and future Pitch destinations to grow the game across a wider audience.
Pitch, which is a modern golf club focusing on providing a welcoming and inclusive golf experience at all skill levels, aims to open more sites across the country and has just announced an international expansion into Dublin.
A long-term lease has been signed in Dublin’s premier retail destination, Grafton Place, which will offer a unique site that combines leading technology, professional coaching and a contemporary socialising experience.
“The Dublin site is testament to the strength of our concept and the belief in our brand by the landlord to bring Pitch to such a prestigious development,” Pitch Co-founder Chris Ingham said.
“We believe that golf has the potential to be more diverse and inclusive,” Elliot Godfrey, Co-Founder and CEO of Pitch added.
“Our partnership with Trackman aligns perfectly with this vision. By combining our strengths, we can introduce more people to the joys of golf and make the sport accessible to a broader audience.”
In the last 20 years, Trackman has developed solutions that provide the most accurate, real-time data on club delivery, ball impact, launch, flight and landing.
Trackman technology has helped to better the game for professionals and amateurs and new graphics have helped enhance the indoor golf experience.
“We are very impressed by the concept Pitch has developed, and how they make the sport more inclusive and diverse to the benefit of golfers and everyone in the industry,” Trackman’s CEO Klaus Eldrup-Jørgensen said.
“We are excited to see members and guests of Pitch use our technology and to see the Pitch team use our software infrastructure to develop their business much further.
Discussions have taken place between Pitch and Trackman for a year and both Ingham and Godfrey have been impressed by Trackman’s commitment to indoor golf, which they see as an area of tremendous growth.
Pitch is aiming to continually bridge the gap between seasoned golfers and newcomers with environments that everyone can enjoy.
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Matt Chivers
Now on the wrong side of 25, Matt has been playing golf since the age of 13 and was largely inspired to take up the game by countless family members who played golf during his childhood.
Matt is a member at Royal Cinque Ports in Deal playing off a 5 handicap, just a pitching wedge away from his hometown of Dover where he went to school and grew up. He has previously been a member at Etchinghill and Walmer and Kingsdown in Kent.
Having studied history at the University of Liverpool, Matt went on to pass his NCTJ Exams in Manchester a year later to fulfil his lifelong ambition of becoming a journalist. He picked up work experience along the way at places such as the Racing Post, the Independent, Sportsbeat and the Lancashire Evening Post.
Matt joined NCG in February 2023 and is the website’s main source of tour news, features and opinion. He has reported live from events such as The Open, the Ryder Cup and The Players Championship, having also interviewed and spent time with some of the biggest names in the sport.
Consuming tour golf on what is a 24/7 basis, you can come to Matt for informed views on the game and the latest updates on the PGA Tour, DP World Tour, LPGA Tour, Ladies European Tour and LIV Golf.
What’s in Matt’s bag: Cobra LTDx LS driver, Cobra LTDx 3-wood, TaylorMade P7MC irons, Ping Glide 4.0 wedges, Odyssey putter.
