Fujikura is taking its mission beyond the professional ranks by backing a grassroots movement that’s reshaping the face of golf.
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The Carlsbad-based company has partnered with UNDERRATED Golf, the purpose-driven tour founded by NBA legend Stephen Curry. They will support its 2025 season across the United States and Europe. Their shared aim is to provide underrepresented and overlooked junior golfers with the same opportunity, access, and resources afforded to some.
Launched in 2022, the UNDERRATED Golf Tour is committed to breaking down the barriers, that prevent many young people from taking up golf. A lot of these barriers are financial, cultural, and geographic. With less than 2% of golfers identifying as Black or LatinX, the initiative is focused on closing the gap and broadening the sport’s appeal.
The 2025 schedule has already taken players to Eisenhower Golf Club in Colorado, French Lick Resort in Indiana, and PGA West in Palm Springs. The final stop of the regular season will see young talent compete at the iconic TPC Sawgrass in Florida. The event will take place from August 4–6. Then the top 24 boys and girls progressing to The Curry Cup at Liberty National Golf Club in New Jersey.
