ECCO GOLF is flipping the script on traditional golf fashion with the launch of its limited-edition “Not My Day” Collection. The collections offers a playful, street-inspired capsule that celebrates the everyday golfer whose focus is on playing in style rather than worrying about their scorecard.
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The collection, which dropped on June 17, brings ECCO’s hallmark craftsmanship together with a design that is rooted in casual confidence and retro attitude. Built for both men and women, the two-shoe lineup reimagines on-course footwear with subtle storytelling, premium materials, and a nod to off-days on the scorecard.
Leading the line-up is the ECCO GOLF STREET 720 High-top, which pairs streetwear aesthetics with performance-ready build. With its high-top silhouette and a discreet “not my day” embroidery tucked under the strap, this shoe sums up a day to forget, but in style.
Joining it is the ECCO GOLF S-CASUAL, a model that blends Ivy League polish with modern versatility. Featuring a clean preppy profile and a removable retro kiltie, this shoe moves seamlessly from course to clubhouse. It also perfectly embraces the collection’s laid-back spirit.
