TaylorMade have been at the forefront of innovation in golf equipment technology for nearly 40 years.
And their big new technology story for 2018 is called ‘Twist Face’. Yes, the faces on their new M3 and M4 drivers for 2018 are twisted. Duh.
TayorMade told us that it’s something of a revolution and all their drivers from now on will have ‘Twist Face’.
Up until now all drivers have been designed with traditional ‘bulge and roll’ which means balls struck out of the heel and tow will ‘gear’ back towards centre.
But TaylorMade believe most golfers don’t strike it out of the heel and toe with a square face which puts extra spin on the ball resulting in fairways being missed right on heel strikes and left when hit out of the toe.
So the Twist Face actually has an open high toe and a closed lower heel area to help off-centre hits fly a bit straighter.
We think it makes sense. Does it work? Well, the jury is still out to a certain extent as we need to do some more on-course testing with the new technology.
Either way, TaylorMade have come up with plenty of other revolutionary technology over the years.
