In a first for Callaway and Sky Sports, the 5 second idents being aired in the run up to the US Masters, will feature real Callaway fans using the new Big Bertha and Big Bertha Alpha Drivers.
These fans all took part in a social media campaign that was launched to support the Sky Sports golf sponsorship.
In addition to the eight lucky amateurs, the new idents will also feature 12 Callaway Staff Ambassadors, and PGA Professionals who are long-term supporters of the brand and located throughout the UK.
Since February last year, more than 1,500 idents featuring Callaway Staff Professionals have been aired on Sky Sports.
However, from Thursday 27th March, these new idents, showing the footage captured at Wentworth Golf Club, will be added to the rotation for the final few weeks of the campaign.
“Our golf sponsorship on Sky Sports has created a real buzz in the industry, as well as for the new Big Bertha Driver,” said Neil Howie, President and Managing Director of Callaway EMEA.
He added: “The campaign also recognises the global importance and influence of social media channels and allows our own consumers to become the stars alongside their Callaway Staff Professional heroes.
“It’s a world first for Callaway and an exciting way to showcase that the Big Berthas are for all levels of golfers – not just our Tour Professionals”.
The eight lucky golfers are:
Andrew Picken – Horsley Lodge Golf Club
Chris Swanson – Forrester Park Golf Club
Ian Murgatroyd – Aylesbury Park Golf Club
Jason Ward – Wrotham Heath Golf Club
Matthew West – Thetford Golf Club
Neal Gladwin – Rotherham Golf Club
Shaun Cook – South Winchester Golf Club
Luca Musacchio – Epsom Golf Club
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