fbpx
tiger woods nike

A match made in heaven! Reliving Tiger Woods’ career with Nike

With speculation surrounding Tiger Woods’ future with Nike, we look back on the 15-time major champion’s time with the famous brand…

 

Tiger Woods has been with Nike for roughly the same period I’ve been on Earth.

My grandparents, and some of my colleagues, will tell me that’s not a long time.

But it is, and since 1996, Woods and Nike have become one of the most famous athlete-brand establishments in all of sports, along with NBA icon Michael Jordan.

On January 8, Woods and Nike both officially announced the split with social media posts that could bring a tear to your eye.

So, what have been the highlights of the flourishing Woods-Nike partnership, and which players have joined him along the way?

How has the story blossomed since Woods turned professional in 1996?

Tiger Woods Nike timeline

1996

Woods signed with Nike for the first time in 1996 for five years in a deal reportedly worth $40 million.

Just months after signing with the Swoosh, the young American won the Las Vegas Invitational and the Walt Disney World Golf Classic on the PGA Tour.

This coincided with the famous ‘Hello World’ television advert which has forever been remembered by golf fans.

These were the words Woods uttered in his first press conference.

1997

A 21-year-old Woods blew the field away at Augusta National in 1997 to win the Masters by 12 shots.

His winning shirt went on to be mass-produced, and suddenly Woods’ relationship with Nike was becoming a match made in heaven.

1999

Two years after winning his first major, Woods took part in another popular commercial that shows him doing keep-ups with a golf club.

The “hackey-sacking” video was allegedly not planned as the director spotted Woods juggling the golf ball off camera, so the focus turned to this and that is how the advert was born.

2000

At the turn of the millennium, Woods cut ties with the Titleist golf ball and switched to Nike, namely the solid-core Tour Accuracy golf ball.

After this switch, Woods won the next four major championships and set upon the path to greatness.

2001

Woods agreed on a monumental new deal with Nike in 2001 which was worth a reported figure of $100 million.

Nike created a new golf ball named after the new sprightly superstar called the Tour Accuracy TW which began to be sold in golf shops.

2002

Nike manufactured clubs and made them available for retail for the first time in 2002. Woods put a new driver and a set of irons and wedges into play.

tiger woods nike

2005

Woods gave Nike one of its greatest moments at the 2005 Masters.

He struck golf’s greatest chip which trickled down to the hole on the par-3 16th at Augusta National, taking a couple of seconds for the Nike Swoosh to disappear into the cup.

This was also the same year Nike signed Michelle Wie West as a 16-year-old.

2006

2006 was the year of Woods’ second renewal with Nike, 10 years after beginning his association with the brand.

2008

Woods won the US Open at Torrey Pines in a playoff against Rocco Mediate in 2008, dramatically securing his 14th major title.

This was the same year Nike released the Tiger Woods Platinum apparel collection.

2013

Rory McIlroy signed a mammoth decade-long deal with Nike in 2013 worth $200 million.

Woods also extended his deal as well, and the pair took part in a very fun advert many will remember for its catchphrase ‘No Cup is Safe’.

In June, Woods’ agent Mark Steinberg said he was confident Woods would be with Nike for the rest of his career.

2016

Although Nike shut down its golf equipment rollout in 2016, Woods continued the partnership which was now 20 years old.

2022

Quite surprisingly, Woods wore a pair of FootJoy golf shoes at the 2022 Masters, instead of his usual selection of Nikes. Nike addressed this at the time:

“Like golf fans around the world, we are delighted to see Tiger back on the course. He is an incredible athlete, and it is phenomenal to see him returning to the game at this level.

“His story continues to transcend sport and inspire us all. As he continues his return, we will work with him to meet his new needs.”

Wood also addressed the subject during the week at Augusta:

“Nike’s been fantastic over the years of providing me with equipment and work, and we have worked, we’ve been working on trying to find something to allow me to do this and swing again.

“We’re still going to continue doing it, and hopefully, we’ll have something soon.”

NOW READ: Why Tiger Woods comebacks still matter…

NOW READ: What driver does Tiger Woods use?

Which was your favourite Tiger Woods Nike commercial? Tell us on Twitter/X!

Latest Posts

News

‘I can’t explain how nervous I was’: How Joe Dean’s final-hole decision paid off…

Read full article - ‘I can’t explain how nervous I was’: How Joe Dean’s final-hole decision paid off…
rory mcilroy talor gooch

News

Rory McIlroy’s advice for Talor Gooch: Be more like Joaquin Niemann!

Read full article - Rory McIlroy’s advice for Talor Gooch: Be more like Joaquin Niemann!
viktor hovland prize money

News

Soulless, comical and sad: Viktor Hovland has a bleak outlook on golf

Read full article - Soulless, comical and sad: Viktor Hovland has a bleak outlook on golf
liv golf jeddah prize money

LIV Golf

LIV Golf Jeddah prize money: How much does the winner earn?

Read full article - LIV Golf Jeddah prize money: How much does the winner earn?
talor gooch

LIV Golf

‘It’s noteworthy’: Talor Gooch defends controversial Rory McIlroy asterisk claim

Read full article - ‘It’s noteworthy’: Talor Gooch defends controversial Rory McIlroy asterisk claim
talor gooch rory mcilroy

LIV Golf

Talor Gooch: Rory McIlroy’s major grand slam would have an asterisk

Read full article - Talor Gooch: Rory McIlroy’s major grand slam would have an asterisk
anthony kim player profile

LIV Golf

Anthony Kim joins LIV Golf after 12-year absence from professional game

Read full article - Anthony Kim joins LIV Golf after 12-year absence from professional game
jon rahm interview

LIV Golf

Blanked by Tiger! Six talking points from Jon Rahm’s latest interview

Read full article - Blanked by Tiger! Six talking points from Jon Rahm’s latest interview

LIV Golf

Jon Rahm: Winning the Masters made it easier to join LIV Golf

Read full article - Jon Rahm: Winning the Masters made it easier to join LIV Golf