Titleist are very excited about their new metals family – and you should be too.
The primary new technology in the 915 range is visible straight away – a channel which runs behind the face on the new drivers, fairways and hybrids.
It’s called the active recoil channel (ARC) and holds the key to many of the performance benefits – less spin, more speed, more distance.
It’s something Titleist have been working on for the past five years to fully understand and perfect.
Rather than the clubface recoiling at the top – which can create backspin, the ARC allows the face to recoil through the crown and the sole.
“With the ARC we knew there was something there five years ago but the more we studied it we realised the multiple benefits,” said Steve Pelisek, General Manger of Titleist Golf Clubs.
“Less back spin and less side speed means you get more speed but also less dispersion which means longer, straighter drives – more often.
“We’re super excited about the 915 metals, these really are distance machines.”
The combination of the ARC and a new radial speed face work together to create that extra speed and particularly come into play on off-centre hits.
The way the ARC and the face work together to create speed is really cool" That low, cutty drive which previously struggled to reach the fairway can actually turn into a half-decent shot with the 915 – trust me.
“The way the ARC and the face work together to create speed is really cool,” added Pelisek.
“But we really wanted to really maintain that high level of forgiveness, it took time but we really wanted to do it.
“We always get excited because we only get to do this every two years but this launch is particularly exciting because these really go far.
“More distance from the ARC more distance from the radial speed face and more distance, more often, from the fact it’s very forgiving design overall.
“We didn’t set out to have a two year cycle, it so happens it takes us that time to that in about 2 years we can make a significantly better product and bring it to market with uncompromising quality, great craftsmanship, great looks, sound and feel – that takes time.”
These technologies along with deep and low CG, ultra thin and high strength materials, industry-leading adjustability and a range of high performance stock shafts feature in the drivers, fairways and hybrids.
With two models available in each, there’s a 915 metal out there for everyone.
We also caught up with Phil Dimmock, European Tour technician for Titleist, who insists the feedback from tour pros has been excellent.
“Every product has a big tour validation process,” he said.
“Guys bring their old drivers in and we matched specs and head weights. Initial feed back has been very positive. We launched the driver at the French Open, 12 guys put it straight in.
“Sometimes they are reluctant to change with a long string of events coming up. Bernd Wiesberger was one, Anders Hansen was raving about it, he said it was probably the best driver he has ever used.
“It’s very easy to say a product does something, but when it performs and the guys on Tour see what it’s doing
“It’s great if you release a product and the take up is very quick, generally that’s the case.
“That validation kicks in when the product comes to market – if the best players in the world feel it’s a better product – that’s ultimately what we’re looking for.
“Theres not a person who hits it out of the middle of the clubface every time – if that forgiveness is available and you can maintain speed across the face why not have it?
“Theres a lot of guys have that go to shot – the low cut onto the fairway which hits nearer to the neck – if you can retain speed on that shot it’s a huge help.
“With more forgiveness, guys have been able to improve that shot making it a longer, more successful.”
- For more on the new 915 range CLICK HERE