If you want to know more about Callaway’s latest driver then head on to Twitter now.

Earlier this afternoon, the brand released the first public image of their new driver – or more specifically the headcover.

You can see it on the dedicated microsite www.callawaygolf.com/tweettounleash and over the course of the next four days, more images will be released. The rate at which they appear depends on how many tweets are posted with the hashtag #longestdriveringolf.

There are eight further milestones still to be reached, each highlighting an aspect of the new club’s technology with Callaway’s head of research and development, Dr Alan Hocknell.
Tweet now using the hashtag #longestdriveringolf As well as a images and video content, the microsite will also contain a log of Twitter conversation and a list of Callaway ambassadors that you can follow.

Callaway said: “The Tweet to Unleash campaign is part of our focused effort to connect more directly with golfers and Callaway fans.

“This innovative ‘social media reveal’ is a first in golf that breaks the tired template of more recent golf product introductions.”

Join in now at Twitter and get tweeting with the #longestdriveringolf hashtag to learn more.