LIV Golf set to land TV deal by throwing in the big bucks
After months of vying for an elusive TV deal, it appears LIV Golf have finally secured airtime for its revamped 2023 season by paying Fox Sports to broadcast their tournaments.
Yes, you read that correctly. Instead of having the media giant pay LIV a rights fee to air their product – as sports league typically do – Fox Sports are reportedly set to receive a huge payment from the Greg Norman-led series to broadcast future events.
According to Golfweek, a deal is nearing completion which would see LIV Golf purchase slots on FS1 after being rejected by several broadcasters including Disney, Apple TV, CNN and NBC.
Per the report, LIV Golf initially requested a rights fee from Fox Sports which was rejected. With the switch now reportedly flipped, LIV will also be responsible for selling commercial sponsorships as well as the production of broadcasts.
As it stands, despite having lured in the likes of Cameron Smith, Bryson DeChambeau, Dustin Johnson and Phil Mickelson, LIV continues to be streamed for free on YouTube with uninterrupted coverage and no adverts.
It is unclear at this stage whether the Fox deal could materialise for LIV’s final three events in 2022, which includes its lucrative Team Championship Finale in Miami.
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George Cooper
A golf fanatic his entire life, George Cooper is NCG's man for all goings-on at the top level of the game, whether it's the PGA Tour, DP World Tour, LPGA or LIV Golf. He also looks after NCG's Twitter and Facebook accounts. George is a member of Woburn, but is not friends with Ian Poulter.
