Callaway is giving golfers the opportunity to create truly unique Big Bertha and Big Bertha Alpha Drivers, via its udesign online platform.
By visiting the site golfers can create their Big Bertha or Big Bertha Alpha Drivers of choice, starting with eight options for the primary (crown) colour, with the choice of a separate ‘accent’ hue to match their favourite football team or even national flag.
The head loft, stock or custom shaft and grip can also all be configured seperately, whilst a final option of laser-etching a brief message on the sole, ensures the club is truly personal.
Customers are seeking the ultimate in personalised equipment Once personalisation has been completed, the online configurator allows customers to see a multi-dimensional view of the club they have created, to ensure every detail is perfect before they place an order with their local Callaway stockist.
The udesign platform offers the ability to design over 15,000 truly unique versions of the recently introduced Big Bertha Drivers.
Neil Howie, MD and president of Callaway Europe said: “Golfers are already seeing the benefits in Big Bertha and Big Bertha Alpha Drivers, so it’s natural to take it even further with udesign, for customers seeking the ultimate in personalised equipment.”
SRP: udesign Big Bertha Alpha £459, udesign Big Bertha £409
For more information visit www.callawaygolf.com