In five short years, Caley Golf has become an established challenger brand in the golf equipment market.
A market dominated by expensive global brands with an obsession for ever-changing technology jargon and promoted using big budget advertising campaigns.
Caley Golf has been developed by Ryan Atha, a young Scottish entrepreneur with a passion for golf.
Ryan believes golf has become far too expensive and too complicated for the majority of golfers who simply want great looking clubs and reliable performance at an affordable price.
The name Caley (CAH – LAY) is short for Caledonia, the Roman name Scotland – an affectionate abbreviation still used today. As the home of golf , Scotland, and its reputation for an inclusive and accessible approach to the game was the inspiration behind Caley.
Born in Edinburgh, with three brothers and an enthusiastic golf dad Ryan grew up playing on many of the courses around the city and down the East Lothian coast. His local course was The Braids – a magnificent public course with amazing views and a great example of how accessible and inspiring golf can be.
Ryan believes golf is a sport to be enjoyed by all, old and young, male and female, from beginners to low handicappers. There is no need to play at exclusive, members only courses with strict dress codes.
Nor do you need to buy expensive clubs and use the latest technology being promoted by global brands and by retailers looking to upsell at every opportunity.
