Premium golf brand XXIO have been the best-selling manufacturer in Japan for the last 16 years.
Ladies world number one Inbee Park plays XXIO clubs, they are owned by the same company as Srixon and Cleveland – both household names in the UK but why have so few people in the UK heard of them?
Well until now the brand, pronounced Zek-shi-o, haven’t had a major focus on the UK market.
But that is changing with the launch of their ninth generation of golf clubs which aim to give golfers greater distance through an easier, more enjoyable swing.
The Japanese market have been lapping up XXIO woods and irons that offer distance, forgiveness and an exhilarating impact sound.
The XXIO9 series features all-new technology to help increase head speed and gain more yards.
In the XXIO9 Driver, a heavy head and flexible lightweight shaft help to delay the uncoiling of the wrist-cock at the start of the downswing.
This results in a head path that stays closer to the body with a reduced rotational radius , naturally increasing arm rotation speed and swing speed.
Centrifugal force acts more powerfully on the head resulting in more head speed.
XXIO say golfers won’t have to alter anything in their swing and won’t notice anything different – other than the ball going further.
Much of the performance benefit comes from the new MP900 carbon shaft which has a balance point closer to the grip to counterbalance the heavy head.
The head’s wing Cup Face design has improved energy transfer from heel to toe with a 10 percent larger sweetspot than the previous model.
Weight has has been moved further back than the previous model for forgiveness and higher launch.
Driver details
Lofts: 8.5Ëš, 9.5Ëš, 10.5Ëš, 11.5Ëš, 12.5Ëš
Shaft: MP900
SRP: £499.99
