TaylorMade has announced a landmark partnership with The Grove to open a new state-of-the-art testing and fitting facility. Named The Kingdom, at The Grove, it is set to open in Spring 2026.
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The Grove has long been regarded as one of Europe’s most prestigious luxury golf destinations. It will become home to the first TaylorMade Kingdom outside of the United States. The original facility, located at TaylorMade’s global headquarters in Carlsbad, California, is legendary among professionals and amateurs alike. It has hosted the likes of Rory McIlroy, Scottie Scheffler, Charley Hull and Tommy Fleetwood, offering them a truly data-driven, tour-level fitting experience.
Now, golfers in the UK will soon be able to experience the same.
A new benchmark in fitting and performance
The Kingdom at The Grove promises to deliver the ultimate in custom fitting, testing, and product performance analysis. The facility will include three cutting-edge fitting bays, a putting studio, custom workshop, lounge, and locker room. They are all designed within a sustainable timber structure featuring discreet solar panels to reduce its carbon footprint.
Fitters will utilise Trackman, Foresight, GEARS, and Quintic technology which mirrors the sophisticated systems used at TaylorMade’s U.S. headquarters. Therefore, golfers of all abilites can be sure to benefit from elite-level precision and insight.
“We’re delighted to unveil our first The Kingdom location outside of the United States at The Grove,” said David Abeles, TaylorMade Golf’s President & CEO. “This facility is a tangible sign that our strategy of customisation and personalisation is thriving, and it will strengthen our global position as a brand.”
Designed for golfers, inspired by performance
The Grove’s driving range is being completely reconstructed by Kyle Phillips Golf Course Design. Spanning 7.4 acres and 320 yards, it will feature a 600-square-metre teeing area and strategically placed target greens inspired by the original Carlsbad layout.
The development will also include a 4,000-square-metre short game area, allowing players to fine-tune their wedge play in a tour-calibre environment. Around 40 new trees will be planted as part of the project, bringing the total size of the site to 8.5 acres of which TaylorMade calls a pure golfing paradise.
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“The Grove was a natural fit,” said David Silvers, Vice President & Managing Director, EMEAP, TaylorMade Golf. “It’s perfectly located near London, boasts Tour heritage, and matches the premium nature of the TaylorMade brand. We couldn’t be more thrilled to bring the ultimate fitting experience to all golfers.”
When complete, The Kingdom at The Grove will not only redefine the standard for golf fitting in Europe — it will bring the heart of TaylorMade’s innovation to British soil.
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