TaylorMade has been sold by Adidas to New York-based private equity firm KPS Capital in a reported $425m deal.
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Adidas had been looking to sell off the golf arm of its business – which also includes the Ashworth and Adams brands – for over a year.
The news came the day after TaylorMade had announced a long-term club and ball deal with world number two Rory McIlroy.
They also signed 14-time major winner Tiger Woods to the TaylorMade family in January.
There has never been a suggestion that TaylorMade has been struggling as a brand as they continued to attract the world’s best players and make some of the most successful equipment on the market.
The top three players in the world – Jason Day, McIlroy and Dustin Johnson, along with Masters champion Sergio Garcia and Olympic gold-medalist Justin Rose – are all now using TaylorMade gear throughout the bag.
