First asymmetrical golf shoe launched by Adidas
Adidas golf have launched Asym Energy Boost – first asymmetrical golf shoe with uniquely-built left and right feet to help improve stability through the golf swing.
Extensive research has been carried out using heat maps and pressure studies to understand the horizontal and vertical movements by golfers.
Each shoe was then designed in order to guide weight transfer and maximise power through the swing.
Adidas believe there are huge advantages in harnessing these differences and having design and performance characteristics dedicated to both the front and back foot.
“There is a reason no other brand has brought a fully asymmetrical shoe to market,” said Masun Denison, Director of Global Product Marketing, Footwear at adidas Golf.
“It was a challenging process that involved a lot of additional research and much more design and development,” said Masun Denison, director of global product marketing, footwear at Adidas Golf.
It is complex to make a shoe like this, but easy to understand the benefit it provides” “Once we saw the advantage this product could offer and being the performance and innovation leader we are, we felt it was our duty to bring it to golfers of all skill levels.”
Offered in both left and right handed versions, the Asym Energy Boost strategically placed gripmore cleats on the outsole in a variety of sizes to provide improved stability, grip, and performance during all phases of the swing.
The revolutionary footwear also features full-length boost midsole foam for cushioning and energy, an asymmetric upper and outsole designed to harness swing power and improve footwork.
“The great thing about asymmetrical technology is that it is intuitive, meaning whenever we tell someone why we developed the asym energy boost and explain that our feet work differently during the golf swing, people get it,” added Denison.
“It is complex to make a shoe like this, but easy to understand the benefit it provides.”
Available: April 1
Colours: Black/Dark Silver/Bold Orange and White/Core Black/Night Flash)
SRP: £199.99
For more golf news, discussion and videos follow @NCGmagazine on Twitter, like us on Facebook, subscribe to our YouTube video channel, and sign up to our newsletter
James Savage
Former equipment editor of NCG. Inconsistent ball-striker and tea-maker.
