FootJoy introduce female and junior D.N.A. golf shoesNovember, 2014
Female and junior golfers can now benefit from D.N.A. style and technology
5 FootJoy has capitalised on an incredible 2014 for its cutting-edge D.N.A. footwear by completing the category with a women’s model and a junior-inspired D.N.A. for 2015.
Female golfers can now benefit from the performance of D.N.A. – one of the biggest footwear success story over the past 12 months.
Two styles will be available from January 2015 for the lady golfer: White/Black and White/Silver BOA.
Golf’s next generation, meanwhile, will be able to emulate FJ Ambassadors, such as Adam Scott and Webb Simpson, with a stylish D.N.A.-inspired junior model.
In the men’s line, FJ has incorporated three new colourways in addition to last year’s most popular styles.
Black/Red, White/Orange and White/Ocean Blue styles join the Black/Black, White/Blue, White/Grey Boa and White/White carrying over from last year’s line.
We received many enquiries from female golfers keen for us to introduce a women’s D.N.A. and I am delighted to say we are now in the position to do so" “D.N.A was undoubtedly one of our most successful launches of all time, striking a chord with golfer and retailers worldwide and within the media,” FJ Marketing Manager Russell Lawes said.
“We received many enquiries from female golfers keen for us to introduce a women’s D.N.A. and I am delighted to say we are now in the position to do so, allowing them to benefit from the same range of performance characteristics that the shoe has become famous for.
“We also take a great interest in inspiring future generations of golfers and think that we will spark the imaginations of many young golfers with the release of our D.N.A.-inspired junior shoe, allowing them to play the in a very similar style of shoe, in terms of appearance, as some of the game’s star players.”
Available: January 2015
SRP: Men’s £160/175 (BOA), Women’s £145/£160 (BOA), Juniors D.N.A. Pattern £42.50