How Sounder are changing the way we think about golf

The NCG Podcast

Jan 20, 2022

The team at Sounder have a vision of a game that's more accessible, inclusive, and fun. Alex Perry sat down with founders James Day and Cathal McAteer to learn more

What do you get when the founder of Urban Golf – the UK’s first and best indoor golf venue – and the founder of award-winning fashion label Folk team up to form a new golf brand? Sounder Golf is the brainchild of James Day and Cathal McAteer, who have created a range that is stylish and functional both on and off the golf course.

But this edition of the All the Gear podcast isn’t just about clothing. The team at Sounder have a vision of a game that is more accessible, inclusive, and fun – and they have plenty of exciting plans in the pipeline.

I sat down with James and Cathal to hear all about how they came to acquire the Sounder brand, what’s next, and much much more…

The All the Gear Podcast with Sounder Golf

You can listen to my fascinating conversation with James and Cathal about all things Sounder Golf in the player below, or search ‘The NCG Podcast’ on your preferred podcast platform…

For more information on Sounder Golf, visit their website.

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Alex Perry

Alex has been the editor of National Club Golfer since 2017. A Devonian who enjoys wittering on about his south west roots, Alex moved north to join NCG after more than a decade in London, the last five of which were with ESPN. Away from golf, Alex follows Torquay United and spends too much time playing his PlayStation or his guitar and not enough time practising his short game.