fbpx
Women in golf: Lynx CFO and owner, Stephanie Zinser

Women in golf: Lynx CFO and owner, Stephanie Zinser

On life, design and being a woman in a man's world
 

What inspired you to get involved with the Lynx brand?
We were offered the chance to be involved in 2011 and although I didn’t know the brand intimately, I did know it had permeated the public consciousness as a strong brand with a good reputation. The visuals of the logo and the name are a marketing man’s dream.

Lynx has an extensive women’s range. What are the specific demands of designing for women?
We take our commitment to women’s golf extremely seriously and leapt at the chance to be the official golf club sponsor of the Ricoh Women’s British Open. As a woman, I never want the products we produce to be a sop, or patronising to our female customers. Lynx was always strong on women’s clubs – Tigress G had 34% market share in its heyday. All our ladies’ products must perform with excellence and look fabulous. Performance and styling are not mutually exclusive in our book.

Have you had to contend with any element of sexism in the industry?
Yes, to a degree. There are a few people in every industry with unpalatable views. I was one of the first women executives in the city when I started my career as an investment banker, but luckily I was armed with a psychology degree, which came in handy at times! I am a keen protagonist of women, but I never want to sacrifice my femininity to be successful in a man’s world.

What do you enjoy most about your job?
Everything! The challenges, the fact that no two days are the same. I thrive on creating order from chaos. I was given three weeks to live in 1998 and I refused to give up then. I am not going to stop now, either.

How can we encourage more women to get involved in the game?
Lynx has made one of its core aims to get more people – not just women – involved in golf. It is a terrific game. What other sport can you play into your dotage, and play fairly against others of varying capabilities? I think removing some of the stuffy attitudes will help. We need to make people think of the word ‘fun’ when they hear golf. At the moment a lot of people still think of the word ‘stuffy’ and this is damaging to our wonderful sport.

What advice would you give to other women considering a career in golf?
Go for it. Life is not a practice round! The worst thing anyone can say to you in life is ‘no’ – not that scary a word.

Latest Posts

dp world tour 2024 schedule

DP World Tour

DP World Tour 2024 schedule and results

Read full article - DP World Tour 2024 schedule and results
liv golf schedule 2024

LIV Golf

LIV Golf schedule 2024: Every date, venue and result

Read full article - LIV Golf schedule 2024: Every date, venue and result
players championship field 2024

News

Players Championship field: Who is playing at TPC Sawgrass?

Read full article - Players Championship field: Who is playing at TPC Sawgrass?
LIV Golf

LIV Golf

How far have the LIV golfers fallen in the world rankings?

Read full article - How far have the LIV golfers fallen in the world rankings?
pga championship field

News

World Golf Rankings 2024: Who’s in the top 10?

Read full article - World Golf Rankings 2024: Who’s in the top 10?
LIV Golf

LIV Golf

Show me the money! How much has each LIV player made since signing up?

Read full article - Show me the money! How much has each LIV player made since signing up?
rory mcilroy talor gooch

News

Rory McIlroy’s advice for Talor Gooch: Be more like Joaquin Niemann!

Read full article - Rory McIlroy’s advice for Talor Gooch: Be more like Joaquin Niemann!
viktor hovland prize money

News

Soulless, comical and sad: Viktor Hovland has a bleak outlook on golf

Read full article - Soulless, comical and sad: Viktor Hovland has a bleak outlook on golf
talor gooch

LIV Golf

‘It’s noteworthy’: Talor Gooch defends controversial Rory McIlroy asterisk claim

Read full article - ‘It’s noteworthy’: Talor Gooch defends controversial Rory McIlroy asterisk claim