What happens at Titleist’s Manchester Lane testing facility?

Golf Equipment

We catch up with the winner of a trip of a lifetime to go behind the scenes at one of the coolest facilities in golf

Earlier this year Titleist launched a competition to win an all-expenses paid trip to the home of Titleist golf balls in New Bedford, Massachusetts.

The prize included through the bag custom-fitting experience at Titleist’s famous Manchester Lane test facility.

Mancherster Lane

Richard Knight, 48, was one of thousands who entered using a unique code on the back of a poker chip ball marker he received after buying a dozen Pro V1 balls from his pro.

Manchester Lane

“My pro, Ben Goodey sent out an email to members about the competition, I’ve always played Titleist balls and loved the idea of the poker chip marker.

“I emailed him back asking if he had them in stock. I bought a dozen balls the next time I was at the course.

“I still can’t believe that I won,” he added.

Manchester Lane

So along with his wife Beth and $500 of spending money Richard, a 12-handicap player at Manor of Groves in Hertfordshire was off to America.

His itinerary involved travelling out on Sunday October 1 before going into his club fitting at Manchester Lane on the Monday. Now that’s what I call a fitting cart!

Manchester Lane

The next day involved a Titleist ball and FootJoy shoe fitting before a tour of the Titleist Golf Ball R&D facility.

Titleist ball plant

On his final day he took a tour of one of Titleist’s golf ball plants to see the legendary Pro V1 ball being made.

He headed home on the Thursday with a whole new outlook to golf equipment and his own game.

Manchester Lane

“Every site in the US was amazing. The Manchester Lane testing facility was my favourite, followed very closely by the R&D centre and ball plant.

Manchester Lane

“I couldn’t believe the amount of research that goes into the production of Titleist balls and the volumes that are made every day.

“After seeing the attention to detail that goes into making every ball, I’ll never play another ball other than Titleist.

Manchester Lane

“It has made me want to play better golf and practice more to get the most out of my new custom-fit clubs.”

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