Srixon Sports Europe has become an official partner to the Ladies European Tour in a partnership which will see Srixon golf balls used for all pre-tournament practice sessions starting at the Ladies European Masters at Buckinghamshire.
Srixon is the latest in a strong line-up of corporate sponsors recently announced for the LET.
CEO Ivan Khodabakhsh commented: “Srixon is the perfect partner for our brand and we are delighted that our world class players will be able to use the latest equipment to fine tune their games at brilliant events in front of a global television audience.
“Corporate interest in women’s sport is being served through a fresh approach to sponsorship where the LET works with the media and sponsors to create inspiring marketing campaigns to engage with the fans.
“Srixon will bring high quality XXIO and Srixon products to our tournaments and will work with us to showcase them to our growing audience of golfers around the world.”