QHotels drives to increase participation among juniors and females
They hope a new membership scheme, QFairways, will provide the value and flexibility to get more people playing the game.
Director of hotel operations, Vivien Sirotkin, said: “Just because QHotels is the country’s biggest golf-resort operator, doesn’t necessarily mean it’s the best – but we certainly aspire to be.
“QHotels is passionate about individual service and strives to exceed customer expectations. One of our big pushes for 2015/16 and beyond is to increase the number of female golfers.
“Lady golfers make up just six percent of QHotels’ golf members at the moment – which is below the national average. It is our intention to lift that figure above the national average – we’ve given ourselves some big targets and we intend to deliver them,” said Sirotkin.
“We listened to our members and regular visitors by conducting a survey last year, and high quality golf courses and golf facilities, low costs and flexibility were the key requirements for the modern golfer,” said John Angus, group director of golf at QHotels.
“And shortly, QGolf Academies will launch across all 11 resorts with a commitment to growing participation levels, particularly among juniors and female golfers.
“QFairways and QGolf Academies are just two examples of QHotels’ commitment to golf, ensuring quality facilities and service can be affordable and accessible to all.”
The QFairway flexible points-based membership gives players all the benefits of a traditional club membership – including the facility to hold a handicap and playing rights for club competitions – while offering discount on food and drink, shop purchases, tuition, hotel bed-and-breakfast rates, and access to all of QHotels’ 15 golf courses.
For more information visit www.qhotels.co.uk.