We have all been there; sat in the clubhouse going over rushed scribbles that equate to fairways hit, greens in regulation and sand saves. 

When it comes to the ‘putts taken’ column, the goal is always to go below 30, and that is the idea that has inspired renowned putter makers Never Compromise’s new line. 

Their new Sub30 – get it?! – models offer a great combination of look and feel.

Complete with creative artwork found on Never Compromise’s premium putters, they offer a cool, retro look with stylish colour schemes.

These are complemented by fun, motivational messages that have become synonymous with the Never Compromise brand. For example, the Type 10 displays “Never Stop Pursuing Perfection” on the sole, while the Type 40 encourages golfers to “Never Stop Competing.” 

The new line, which includes the Type 10, 20, 30, 40 and 50, have technologically advanced dual-material face inserts of copper-infused aluminum and polymer for soft, responsive feel. 

The new flatsticks have an increased sweet spot thanks to one of the tallest insert heights on the market. This minimises distance loss and maximises accuracy on high off-centre hits for more forgiveness and more confident, consistent strokes.
The Sub30 line minimises distance loss and maximises accuracy on high off-center hits for more forgiveness and more confident, consistent strokes. The Type 10 and Type 20 are classic blade models, while the Type 30 and Type 40 are mid-mallet designs popular among tour players. The bodies of each of those models are constructed from stainless steel. 

The Type 50 is a two-piece oversized mallet with a heavy ring of steel on the perimeter of the putter body and a lightweight aluminium center. Positioning half of the Type 50’s weight on the perimeter of the 360-gramme head gives this putter excellent forgiveness on off-centre strikes.

Adam Sheldon, Never Compromise’s Master Designer, said: “The Sub30 line is inspired by a goal that most players aspire to, and every putter in the line can help players reach that goal thanks to traditional designs and our highest quality insert technology to date. These putters look cool, but their performance is even cooler.”

The Sub30 Never Compromise putter range will be available from March 1. Prices start at £120.