NCG extends lead as UK's No.1 golf magazineFebruary 13, 2015 Golf News
Latest ABC figures see NCG continue to be the outright leader in the clubhouse
National Club Golfer remains the highest-circulating golf title in the UK according to the latest official ABC figures.
A total of 58,278 copies of the magazine were distributed each month to almost 2,500 golf-club locations over the second half of 2014.
NCG’s nearest rival is Today’s Golfer, whose equivalent circulation in the UK is 46,716.
The only other titles in the field to record a relevant 2014 ABC figure were Golf Monthly, who recorded an average monthly circulation of 43,249, Golf World (23,471) and Bunkered (23,085).
NCG is published by Sports Publications, whose stable also includes Lady Golfer magazine and Pro Trade +.
LG has an ABC-audited circulation of just under 14,000, making it the highest circulating ladies’ title in print and digital formats, and is also distributed to every golf club in the UK.
“With web traffic rising at nationalclubgolfer.com, our digital magazines adding an additional 17,000 readers each month and an ever-growing social media presence, we feel these ABC figures back up our message that we are providing unrivalled reach across whichever platform our readers choose,” said Tom Irwin, the company’s publisher.
“Our model is almost 100 per cent advertising-funded and we couldn’t achieve the results we have without the support of our advertisers.
It’s not just about the numbers – the quality of our content continues to improve" “The message is that with their continued and increasing support we will continue to re-invest in the business to maximise our reach to a core golf audience and beyond”
To cap off a successful year, 2014 also saw Sports Publications become the official media partners of the national governing body England Golf.
“It’s not just about the numbers,” said Dan Murphy, Sports Publication’s editorial director.
“The quality of our content continues to improve and recent additions to our editorial team, both in print and online, are an indication that we will provide even more comprehensive coverage of the game in 2015.
“We’ve also published two successful travel supplements, Winter Escapes and Go Golfing, while for me personally our GB&I’s Top 100 Links Courses feature was a highlight of the year and I hope proves to be an essential companion to the golfing purist for the season ahead.”
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