Equipment: Test the latest Mizuno gear at the British Masters
Mizuno has been named as Official Supplier of golf equipment at this year’s British Masters supported by Sky Sports, which will be hosted by Mizuno staff ambassador Luke Donald at The Grove, from October 13-16.
The new partnership will allow Mizuno to showcase its latest product ranges in the spectator village to get their clubs into the hands of as many as the spectators as possible.
Big crowds are expected with 20,000 free tickets already snapped up for the first round as part of the Sky Sports Thursday offer.
There will be Mizuno-branded practice nets, where spectators can try out all the clubs from the current ranges, with Mizuno’s technical experts on hand to offer advice and guidance throughout the tournament.
Mizuno will also be running a ‘Golden Ticket Competition’ throughout the tournament week, with spectators getting the chance to win a free custom-fitting plus a set of Mizuno irons and wedges every day of the event.
“The return of the British Masters supported by Sky Sports last year at Woburn proved a hugely successful week for Mizuno and The European Tour,” said Tony Scott, European marketing manager.
“We were eager to build on that success in 2016, so are thrilled to be going into this year’s event at The Grove as exclusive official golf equipment supplier too, especially as Luke Donald is playing host.
“It promises to be a great week on The European Tour, and we hope that as many spectators as possible will stop by to try out the very latest products from our 2016 ranges.”
Tournament host Donald added: “It is great that Mizuno are going to be involved in the British Masters this year and initiatives such as the Golden Ticket competition will really fit in with our wider efforts at the tournament to grow the game of golf.
“I’ve obviously had a long term association with Mizuno myself, so I know what a fantastic contribution they will make at The Grove in October.”
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For more on Mizuno’s full range of golf equipment, apparel and accessories visit: golf.mizunoeurope.com
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James Savage
Former equipment editor of NCG. Inconsistent ball-striker and tea-maker.