The European Tour have announced that Keith Pelley will take over as the new Chief Executive, taking over from George O’Grady who will step down from the role this summer.

Pulley already has a highly successful career in the world of sport media with the Canadian based Rogers Media, which owns 150 radio, television and newspaper outlets, and even includes the Toronto Blue Jays – Canada’s only Major League Baseball team.

During his time at Rogers, Pulley was involved in the largest sports rights deal in Canadian history – the acquisition of a $5.2 billion NHL rights deal.

The European Tour will be hoping to utilise Pulley’s 30 years of experience across a vast range of major North American sports leagues such as NFL, NHL, MLB and the Canadian Football league.

David Williams, Chairman of The European Tour commented: “I am delighted to welcome Keith Pelley to The European Tour as our new Chief Executive.  

“Keith’s proven track record, extensive experience and outstanding leadership skills in both sport and media will be invaluable as we continue to further develop our strategy. 

“Throughout the interview process, it was clear that Keith has an unwavering passion for golf as well as a strong grasp of the challenges and opportunities facing not only The European Tour, but the wider game of golf as a whole.  

“He knows the game, respects its history and I have no doubt he will bring an innovative approach to the development of The European Tour on the global stage.

“On behalf of the Board I would again like to thank George O’Grady for his extraordinary contribution to The European Tour and professional golf over the last 40 years and we are delighted that he will undertake the role of President of International Relations, ensuring The European Tour will continue to benefit from his knowledge and experience.”

Keith Pelley said:  “I am very honoured to be joining The European Tour as its new CEO at an exciting stage in its development.  

“The Tour already has a highly regarded reputation and I look forward to building on this using my previous experience in both media and sports to ensure it remains at forefront of the game across the globe.

“Throughout my career in North America, it has been a privilege to work with the best sports organisations, athletes, and media assets. 

” I am excited to build on these experiences on the international stage.”

George O’Grady, who will continue in the role of Chief Executive until Keith takes office officially, said: “I look forward to welcoming Keith to The European Tour and ensuring a smooth transition as I continue to develop my new role. 

“I am certain that Keith will bring a fresh and business-focused perspective to the Tour.”

An avid golfer, Pelley is currently a member of Lambton Golf and Country Club and Goodwood Golf Club in his native Canada.

The 51-year old plays off a handicap of just five.
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