MR IJP (Will Shucksmith, left)

IJP say: “Likes to make a statement with his clothes and his top of the range equipment. He’s not scared to stand out in a crowd and push the golf fashion boundaries. He likes to look good and play great.”

Will Shucksmith says: “I like the fit of the sweater. It’s tailored and slim fitting. The shirt is lovely and the trousers are very good quality. I’ve never worn checked trousers before and I’d want to make sure my game was in ship shape before donning them in a medal! Then again, I’m Mr IJP now so I shouldn’t lack for confidence!

The outfit: Electric Blue Parquet sweater £74.95; Electric Blade shirt £54.95; Shocking Pink Poulter Tartans SRP: £99.95

Mr Performance (Dan Murphy, right)

IJP say: “He buys all the golf magazines to make sure his equipment and clothing are the best thing on the market.
He never plays without a range finder and always checks his stats after a competition.”

Dan Murphy says: “I am cautious at best when it comes to fashion so this was new territory for me. I was delighted to see that my outfit was in colours and styles I am comfortable wearing. I especially liked the trousers, with the ability to get the fit just right using the additional side buttons. They look great, are comfortable and you can wear them on and off the course.

The outfit: Diamond in the Rough sleeveless £64.95; Dark Teal Featherweight polo £44.95; Black Tech Trousers £79.95
"I am cautious at best when it comes to fashion so this was new territory for me. I was delighted to see that my outfit was in colours and styles I am comfortable wearing."

The man himself

“The IJP Design vision is to create a golfing apparel line that can be worn both on and off the course and caters to the unique style, personality and taste of every golfer. My on-course personality varies, sometimes I’m Mr. IJP, sometimes I’m Mr. Unique – sometimes both! That’s the beauty of the IJP Design range; garments can be deliberately mixed and matched to create your own statement.”
– Ian Poulter, founder of IJP Design

More information

To see the latest IJP fashion lineup in full, log on to Click on stockists to find out where to get your hands on it.
You can also follow the company on Twitter (@IJPDesign).

Which Mr IJP Design are you?

IJP Design believe every golfer’s style and on-course personality is different. By combining classically tailored, performance clothing with stylish and distinctive designs IJP Design enables golfers to express their golfing character.
Visit to take the personality test and submit your result to be in with a chance of winning the entire outfit!

Mr Confident

Always the first one in the group to place a bet. He goes for every shot.

Mr Classic

He likes to modernise golf looks from the Ben Hogan era.

Mr Unique

Loves being the centre of attention and is renowned for being the class clown.

Mr Daring

Wants to turn everybody’s heads. Mr Daring doesn’t do understated.

Mr Whitewatch

You’ll find him in Florida or Spain in the winter. His clothes will be light and bright.

Mr Blackwatch

Does his business on the course and then goes straight to dinner.


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