It was fun while it lasted but Ian Poulter has decided to pull the plug on his IJP clothing business.

Poulter launched the brand in 2006 but admitted it has been tough going in an “increasingly competitive landscape”.

Before turning pro, he worked in a golf club shop and developed an interest and passion for retail.

The Englishman soon became know for his extrovert fashion sense – most notably at the 2004 Open Championship at Royal Troon where he sported a pair of Union Jack trousers.

IJP Clothing

But Poulter went on to prove he wasn’t all trousers with starring roles in three Ryder Cup wins, a couple of WGC victories and eight top 10s in major championships.

The IJP clothing brand blended classic golfing styles with modern twists and was a mainstay in the apparel sections of pro shops up and down the country.

Poulter, who plays Titleist clubs and wears FootJoy shoes, has been wearing his own designs for the past decade but has yet to announce what he will wear on the course from now on.

Ian Poulter

In a statement, Poulter said: “It is with great sadness that I am announcing the closure of the IJP Design online shop, the golf clothing business I started with my business partners in 2006. The business will cease to trade from its website on April 2, 2017.

“It has always been our aim to run a unique and high quality product business that reflected my personality and passion for the game of golf, and my love of fashion both on and off the course.

“Ultimately, however, we have been unable to justify its continuation after many years of investing in the business and a number of attempts to reshape it against an ever increasingly competitive landscape.

“I would like to sincerely thank you all for your custom over the years, and give you my very best wishes for all your future endeavours both on and off the golf course.”

Poulter also took to Twitter to thank his loyal customers:

To take advantage of the closing down offers, visit the IJP Design website.