Equipment news: Lynx launch Harold Swash putters

5 The ‘Swash By Lynx’ range includes  four models, all featuring brand new alignment designs and ball roll technology developed by the short-game guru, known affectionately around the world as ‘The Putting Doctor’.

All the putters feature the new Pyramid Groove Design – a unique trapezoid shape milled into the gold coloured aluminium face insert where a central section of horizontal grooves is met by two sets of side grooves running at 60 degree angles.

Swash said: “Off-centre strikes produce side-spin and shot curvature as the putter rotates slightly at impact. Our new groove design is corrective and counters those damaging effects, bringing the ball back online and generating consistency and better grouping.”

‘Swash By Lynx’ also introduces two new alignment aid technologies: one to help the golfer keep the putter head square at address and impact; the other to ensure the golfer’s eyes stay directly over the ball – one of Harold’s key coaching principles for over 40 years.

The Isis and Luxor blade style putters, Memphis mallet and Rameses supermallet all feature a high contrast 3mm wide gold alignment stripe running the length of the putter head set against a matt black finish.

Lynx Golf CEO, Steve Elford, added: “Harold has more than 50 years’ experience in the golf industry as a coach and golf club designer and he has worked with some of the biggest names in the history of the sport – from multiple major winners to Ryder Cup legends.

“His expertise in the field of putter design and development is second-to-none and we are delighted to be working with him.”

All ‘Swash By Lynx’ putters have an RRP of £99 and come supplied with 1.25 inch wide midsize PU Lynx grips.
‘Swash by Lynx’ putters